Radio Interview: Hans Fischmann, General Manager of
Advanced Media, Charter Media
Since Hans Fischmann joined Charter Media, the advertising arm of
cable MSO, Charter Communications, in January, 2007, he and his
team have launched over 600 interactive TV and VOD advertising
campaigns. In this recorded interview from [itvt]'s new talk radio show,
"The TV of Tomorrow Show with Tracy Swedlow," he describes the
kinds of interactive TV advertising offered by Charter Media; provides
statistics on the efficacy of the company's ITV ads; describes its efforts
to market its ITV advertising capabilities; provides some thoughts on
the cable industry ITV advertising initiative, "Project Canoe"; discusses
"Did You See It?," a new channel Charter is launching that will be
devoted to on demand advertising; and much more.
To listen to the interview, please click
here.
How to Listen and Participate
To listen to the show live, simply go to its homepage. [itvt]
readers can participate in the show in a number of ways:
- By calling the show live at 1-646-595-4343.
- By submitting questions and comments via a chat
application that appears on the "TV of Tomorrow Show"
homepage during live broadcasts.
- By appearing on the show as a guest or co-host (if you or
your company are interested in being featured on the show,
please email your pitch to Tracy Swedlow at
swedlow@itvt.com).
- By sponsoring the show (if your company is interested in
sponsoring the show, please email Richard Washbourne at
rwashbourne@itvt.com).
Archived Broadcasts
[itvt] is making past broadcasts of the show available on the show's
homepage:
Broadcast #8: Peter Price, president and CEO of the New York-based
National Academy of Television Arts & Sciences, one of two
organizations that are responsible for television's annual Emmy
awards (the other is the Los Angeles-based Academy of Television
Arts & Sciences), discusses, among other things, the relationship
between the two Academies, and their ongoing legal dispute over
the National Academy's awards for Advanced Media (which were
presented Monday at CES 2008).
Broadcast #7: Upstate New York resident, James Cawley, whose
background includes, among other things, a stint as an
Elvis-impersonator, is the executive producer of Star Trek New
Voyages (startreknewvoyages.com), a production company that
produces original episodes of "Star Trek," based on the characters from
that show's first season (Kirk, Spock, McCoy, Scotty, Sulu, Uhura,
etc.). Downloads of these hour-long, fan-generated broadband TV
episodes have been in the multiple millions, and their audience base
appears to be growing rapidly. Cawley shares his thoughts on
producing original, fan-generated "Star Trek" programming for the
Internet; describes the events that led to the formation of Star Trek New
Voyages; discusses the company's relationship with CBS (the owner of
the "Star Trek" franchise); provides a preview of new episodes and new
characters that the company has in the pipeline (including "Star Trek's"
first gay character); discusses the possibility of making the show
interactive or building a social network around it; and much more.
Broadcast #6: Three high-profile figures from the interactive TV
space--Patrick Donoghue, VP of ITV product management at Time Warner
Cable; Bill Niemeyer, chief of analysis and research at BlackArrow;
and David Preisman, VP of interactive television at Showtime
Networks--provide a retrospective of the year in interactive TV,
present their picks for the year's most important ITV stories, and
predict the important ITV trends for 2008. Topics discussed include
the rise of user-generated content; the demise of TMG; the
significance of the top-secret interactive TV advertising initiative,
"Canoe"; the emergence of big-budget broadband TV programming;
EchoStar's purchase of Sling Media; DirecTV's purchase of ReplayTV;
and much more.
Broadcast #5: Three senior executives from mobile interactive TV
specialist, SinglePoint--president and CEO, Rich Begert; VP of
industry relations, Doug Busk; and director of marketing, Philippe
Poutonnet--discuss, among other things, the company's recent deal with
NBC Universal. The deal will see SinglePoint providing mobile
interactive/participation TV services for a range of NBC Universal's
programming and channels, including NBC, CNBC, MSNBC, Bravo,
Telemundo, USA Network, NBC Sports, and NBC News.
Broadcast #4: Steve Rosenbaum is founder and CEO of
Magnify.net, a company that provides a new Web 2.0 service
which allows end-users to create video galleries/channels
complete with social networks. He discusses Magnify.net's
service and the business model behind it; provides examples
of how it is being used; outlines the company's current
strategy and future plans; and more.
Broadcast #3: Brian Seth Hurst, a well-known figure in
interactive TV circles, was recently elected as vice chairman
of the Academy of Television Arts & Sciences, the
organization behind the Primetime Emmys. His election marks
the first time ever that a new media specialist has served in
such a senior role at the Academy. Hurst discusses what his
election says about the evolution of the Academy and of the
television establishment in general; the significance of the
ongoing writers' strike for the interactive and broadband TV
industries; and much more.
Broadcast #2: Jodie McAfee, who was formerly SVP of
corporate development and marketing at The Media Group
(TMG), a high-profile interactive TV advertising and
programming company that filed for Chapter 11 bankruptcy
earlier this year, discusses that company's demise; his new
company, BoomerangiTV; the cable industry interactive TV
advertising initiative known as "Project Canoe"; the current
state of the ITV advertising industry in general; and more.
Broadcast #1: Louis Slothouber and Dan Levinson of BIAP
discuss their company's technologies; the challenges involved
in deploying the company's interactive TV applications (which
include eBay on TV, Yellow Pages on TV, and Fantasy
Football and Baseball Trackers); the company's patent
portfolio; the current state of the cable industry; ITV
standards; artificial intelligence; emerging market
opportunities; and more.
Advertiser

2007 Laser Projection Systems Report
Insight Media is pleased to announce the new 2007
Laser Projection Systems Report. For complete report
details, including Table of Contents,
click here.
Report Objective: To supply technologists, managers,
product planners, engineers and researchers with the
information needed to evaluate laser technology in
proposed projection displays. Includes performance
data, cost information and availability, forecasted
from 2007-2012.
Pricing: $5,000 USD for company site license and
three Market Segment Analyses.
Please click here
to order. Contact: info@insightmedia.info.
up to headlines
ABOUT [itvt]
*Founded by Tracy Swedlow in November 1997
*Began Publishing June 1998
*Read in over 100 countries
*Demographics are provided upon request from qualified persons
[itvt] is an ITV/broadband
advisory and media company which identifies new
trends, business opportunities, and relationships
within the interactive television broadband space.
[itvt] offers professional services, products, and
programs to clients. These include our free email
newsletter, focused analysis and advice sessions,
in-depth research reports, a B2B portal Web site,
networking and workshop events, dynamic online
discussion groups, and interactive database resources.
Today, more than ever before, [itvt] believes it is
imperative to develop dynamic, flexible, and robust
interactiveTV platforms that allow us to learn from
and talk about our world and the cultures in it in
a free, constructive, and proactive manner.
MISSION
- to report the latest business developments and technologies
- to feature the companies and people building the marketplace
- to investigate new content and tcommerce projects
- to provide contextual and critical analysis on all of the above
[itvt] RESOURCES
Main Site:
http://www.itvt.com
Blog Site:
http://blog.itvt.com
The TV of Tomorrow Show:
http://www.thetvoftomorrowshow.com
RSS:
http://www.itvt.com/rss-InteractiveTV-Today.xml
EDITORIAL CONTACT
If you would like to submit something for review or want to send
a press release, please contact us. We prefer FedX packages,
UPS, or email releases. Phone is okay to follow up.
Tracy Swedlow
Publisher, Editor-in-Chief
415-824-5806
swedlow@itvt.com
ADVERTISING CONTACT
[itvt] has a highly targeted and growing subscriber base that
wants to know about your services. Click
Advertising for more
information. For options and prices, contact:
Richard Washbourne
Managing Editor & VP Sales
415-824-5806
rwashbourne@itvt.com
CONTRIBUTORS
Send a cover letter with your suggestion or clips to
swedlow@itvt.com
TO SUBSCRIBE
PRIVACY POLICY
[itvt] does not sell or trade subscribers' names or personal
information to any interested parties.
DISCLAIMER
InteractiveTV Today [itvt] and its agents used their best
efforts in collecting and preparing the information
published herein. However, InteractiveTV Today [itvt] does
not assume, and hereby disclaims, any and all liability
for any loss or damage caused by errors or omissions,
whether such errors or omissions resulted from negligence,
accident, or other causes.

Copyright 1998 - 2008 [itvt] | Swedlow. All rights reserved.