Issue 7.53 | January 2, 2008 Subscribe: go to www.itvt.com

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| Insight Media | Softel USA |

*[itvt]: Advertising Note: Buy advertising/sponsorship in [itvt] now and realize substantial savings on your 2008 campaigns. Send email to Richard Washbourne rwashbourne@itvt.com to request our new price sheet or call 1-415-824-5806.



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[itvt] Presents...

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first TV of Tomorrow Show was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better.

To find out more about early-bird registration, click here.

For an extensive gallery of photos from the TV of Tomorrow Show 2007, click here.

To explore our dedicated TV of Tomorrow Show Web site, click here.

To discuss the TV of Tomorrow Show, or to give us feedback and suggestions, go to [itvt]'s Facebook Forum (search on "itvt"), or email us at swedlow@itvt.com.

Sponsors

The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--both at the event itself and in the [itvt] newsletter. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806.

Speakers

[itvt] is currently in the process of assembling an impressive line-up of speakers and will be announcing more details about this in an upcoming issue. If you are interested in applying for a speaking position at the event, email us at speakers@itvt.com or call 415-824-5806.


Exhibitors

The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at exhibitors@itvt.com or 415-824-5806.

Hotel and Travel Arrangements

[itvt]'s corporate travel partner, HDMC Group, is handling hotel and travel arrangements for the show. Their toll-free number is: 888-333-0470. Please mention "The TV of Tomorrow Show."

URL: http://www.thetvoftomorrowshow.com




interview

Radio Interview: The Interactive TV Year in Review
How to Listen and Participate
Archived Broadcasts

more

How to Subscribe
About [itvt]




interview

Radio Interview: The Interactive TV Year in Review

In this recorded audio interview from the latest edition of [itvt]'s new talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," three high-profile figures from the interactive TV space--Patrick Donoghue, VP of ITV product management at Time Warner Cable; Bill Niemeyer, chief of analysis and research at BlackArrow; and David Preisman, VP of interactive television at Showtime Networks--provide a retrospective of the year in interactive TV, present their picks for the year's most important ITV stories, and predict the important ITV trends for 2008. Topics discussed include the rise of user-generated content; the demise of TMG; the significance of the top-secret interactive TV advertising initiative, "Canoe"; the emergence of big-budget broadband TV programming; EchoStar's purchase of Sling Media; DirecTV's purchase of ReplayTV; and much more.

To listen to the interview, please click here.



How to Listen and Participate

To listen to the show live, simply go to its homepage. [itvt] readers can participate in the show in a number of ways:

  • By calling the show live at 1-646-595-4343.
  • By submitting questions and comments via a chat application that appears on the "TV of Tomorrow Show" homepage during live broadcasts.
  • By appearing on the show as a guest or co-host (if you or your company are interested in being featured on the show, please email your pitch to Tracy Swedlow at swedlow@itvt.com).
  • By sponsoring the show (if your company is interested in sponsoring the show, please email Richard Washbourne at rwashbourne@itvt.com).


Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show's homepage:

Broadcast #1: Louis Slothouber and Dan Levinson of BIAP discuss their company's technologies; the challenges involved in deploying the company's interactive TV applications (which include eBay on TV, Yellow Pages on TV, and Fantasy Football and Baseball Trackers); the company's patent portfolio; the current state of the cable industry; ITV standards; artificial intelligence; emerging market opportunities; and more.

Broadcast #2: Jodie McAfee, who was formerly SVP of corporate development and marketing at The Media Group (TMG), a high-profile interactive TV advertising and programming company that filed for Chapter 11 bankruptcy earlier this year, discusses that company's demise; his new company, BoomerangiTV; the cable industry interactive TV advertising initiative known as "Project Canoe"; the current state of the ITV advertising industry in general; and more.

Broadcast #3: Brian Seth Hurst, a well-known figure in interactive TV circles, was recently elected as vice chairman of the Academy of Television Arts & Sciences, the organization behind the Primetime Emmys. His election marks the first time ever that a new media specialist has served in such a senior role at the Academy. Hurst discusses what his election says about the evolution of the Academy and of the television establishment in general; the significance of the ongoing writers' strike for the interactive and broadband TV industries; and much more.

Broadcast #4: Steve Rosenbaum is founder and CEO of Magnify.net, a company that provides a new Web 2.0 service which allows end-users to create video galleries/channels complete with social networks. He discusses Magnify.net's service and the business model behind it; provides examples of how it is being used; outlines the company's current strategy and future plans; and more.

Broadcast #5: Three senior executives from mobile interactive TV specialist, SinglePoint--president and CEO, Rich Begert; VP of industry relations, Doug Busk; and director of marketing, Philippe Poutonnet--discuss, among other things, the company's recent deal with NBC Universal. The deal will see SinglePoint providing mobile interactive/participation TV services for a range of NBC Universal's programming and channels, including NBC, CNBC, MSNBC, Bravo, Telemundo, USA Network, NBC Sports, and NBC News.



up to headlines

ABOUT [itvt]

*Founded by Tracy Swedlow in November 1997
*Began Publishing June 1998
*Read in over 100 countries
*Demographics are provided upon request from qualified persons

[itvt] is an ITV/broadband advisory and media company which identifies new trends, business opportunities, and relationships within the interactive television broadband space. [itvt] offers professional services, products, and programs to clients. These include our free email newsletter, focused analysis and advice sessions, in-depth research reports, a B2B portal Web site, networking and workshop events, dynamic online discussion groups, and interactive database resources.

Today, more than ever before, [itvt] believes it is imperative to develop dynamic, flexible, and robust interactiveTV platforms that allow us to learn from and talk about our world and the cultures in it in a free, constructive, and proactive manner.

MISSION

  1. to report the latest business developments and technologies
  2. to feature the companies and people building the marketplace
  3. to investigate new content and tcommerce projects
  4. to provide contextual and critical analysis on all of the above

[itvt] RESOURCES

Main Site: http://www.itvt.com
Blog Site: http://blog.itvt.com
The TV of Tomorrow Show: http://www.thetvoftomorrowshow.com
RSS: http://www.itvt.com/rss-InteractiveTV-Today.xml

EDITORIAL CONTACT

If you would like to submit something for review or want to send a press release, please contact us. We prefer FedX packages, UPS, or email releases. Phone is okay to follow up.

Tracy Swedlow
Publisher, Editor-in-Chief
415-824-5806
swedlow@itvt.com

ADVERTISING CONTACT

[itvt] has a highly targeted and growing subscriber base that wants to know about your services. Click Advertising for more information. For options and prices, contact:

Richard Washbourne
Managing Editor & VP Sales
415-824-5806
rwashbourne@itvt.com

CONTRIBUTORS

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DISCLAIMER

InteractiveTV Today [itvt] and its agents used their best efforts in collecting and preparing the information published herein. However, InteractiveTV Today [itvt] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.


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