Issue 7.59 | January 17, 2008 Subscribe: go to www.itvt.com

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Founded in 1998: [itvt] is celebrating our 10th year anniversary!

*[itvt]: Advertising Note: Buy advertising/sponsorship in [itvt] now and realize substantial savings on your 2008 campaigns. Send email to Richard Washbourne rwashbourne@itvt.com to request our new price sheet or call 1-415-824-5806.




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[itvt] Presents...

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first TV of Tomorrow Show was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better.

--->**WINTER DISCOUNT TICKETS AVAILABLE**<---

Winter Discount registration allows you to attend the TV of Tomorrow Show for just $975, representing a savings of $100 off the regular price of a ticket. To take advantage of this discounted pricing, click here.

Call us at 415-824-5806 or email us at events@itvt.com to find out about additional discounts for students and large groups.

  • From January 16th through February 18th, tickets will be priced at $975.
  • From February 19th through March 11th, tickets will be priced at $1,075.

Tickets are already selling at a brisk pace: to date, the event is attracting attendees from technology vendors, broadcast networks, cable, satellite and IPTV operators, broadband video operators, advertising agencies, and other US and international companies.

Speakers

We have already put together a first-class line-up of speakers and we will be announcing details shortly. Speakers, who have confirmed to date, hail from: Adobe, Alticast, AMD, American Film Institute, BBC, BIAP, Black Arrow, Blitz Agency, BlogTV, Boomerang iTV, Alcatel/Lucent, CableLabs, Charter Media, Comcast Cable, Digital Dynamic Depth (DDD), Denuo Group, Digitalsmiths, DirecTV, EchoStar, emuse, Fourth Wall Studios, Geek Entertainment TV, Gemstar-TV Guide, Hillcrest Labs, HSN, International Creative Management (ICM), ICTV, Integra5, Inuk Networks, Ivy.tv, Jewish TV Network, Lauder Partners, LucasFilm, Magnify.net, MediaVest, Method, MGM, Microsoft Mediaroom, MindMatics, Miniweb, Motorola, Navic TV, NBC Universal, NBC/Bravo, NDS, Oberon Media, Opportunity Management Company, Panasonic, Podaddies, Puff TV, PushButton (UK), RallyPoint, Revision3, Rentrak, SETI, SinglePoint, Showtime Networks, Softel-USA, Starcom, Star Trek New Voyages, Starz, Time Warner Cable, Tvinci, Verisign, Verizon FiOS, Vidiom, Visible World, Vitrue, Weapon7, WPP/Schematic, Zodiac Interactive

For an extensive gallery of photos from the TV of Tomorrow Show 2007, click here.

To explore our dedicated TV of Tomorrow Show Web site, click here.

To discuss the TV of Tomorrow Show, or to give us feedback and suggestions, go to [itvt]'s Facebook Forum (search on "itvt"), or email us at swedlow@itvt.com.

Sponsors

The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--both at the event itself and in the [itvt] newsletter. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806.


Exhibitors

The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at exhibitors@itvt.com or 415-824-5806.

Hotel and Travel Arrangements

[itvt]'s corporate travel partner, HDMC Group, is handling hotel and travel arrangements for the show. Their toll-free number is: 888-333-0470. Please mention "The TV of Tomorrow Show."

URL: http://www.thetvoftomorrowshow.com







industry

Nominations Now Open for [itvt]'s 5th Annual Awards for Leadership in Interactive and Multiplatform Television
Deadline for Submitting Nominations is February 17th
Awards will be Presented at [itvt]'s TV of Tomorrow Show
Online Nomination Form Available Here


interview

Maven Networks: Next Live Broadcast of "The TV of Tomorrow Show with Tracy Swedlow"
Gemstar-TV Guide: Steve Shannon Interview Rescheduled

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About [itvt]




industry

Nominations Now Open for [itvt]'s 5th Annual Awards for Leadership in Interactive and Multiplatform Television

--Deadline for Submitting Nominations is February 17th
--Awards will be Presented at [itvt]'s TV of Tomorrow Show
--Online Nomination Form Available Here


[itvt] will present our 5th Annual Awards for Leadership in Interactive and Multiplatform Television at an awards ceremony at the TV of Tomorrow Show in San Francisco (March 11th and 12th).

The Awards, which debuted in 2004 at the NCTA National Show (see below) in New Orleans, honor industry-shaping companies, organizations and individuals. They recognize excellence in eight categories:

  • "Most Significant Impact": the company or organization that has had the most significant impact on the industry as a whole over the past year (i.e. March 1st, 2007 through February 17th, 2008).
  • "Most Significant Newcomer": the company or organization that was the most significant newcomer/breakthrough player of the past year.
  • "Most Significant Technology, Platform or Product": the company or organization that invented the most innovative and disruptive technology, platform or product of the past year.
  • "Most Significant Content Offering": the company or organization that created the most innovative and disruptive content offering of the past year.
  • "Most Innovative Design or User Interface": the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year.
  • "Individual Leadership I": an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward.
  • "Individual Leadership II": an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward.
  • "ITV All-Star": an individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame.

The winners of the awards will be selected via a two-stage process: [itvt] readers will submit nominations through February 17th (note: readers are more than welcome to nominate their own companies or organizations, their colleagues, or even themselves); then a panel of industry experts will vote to determine the winner of each award category.

To nominate companies or organizations for an Award for Leadership in Interactive and Multiplatform Television, please click here to use our online nomination form.

If you wish, you may send supporting materials:

  1. as .pdf attachments in an email to swedlow@itvt.com
  2. as hyperlinks in an email to swedlow@itvt.com
  3. on DVD via snail mail to the following address:
InteractiveTV Today [itvt]
2959 Mission Street, Suite A
San Francisco, CA 94110

Once again, the deadline for submitting nominations is February 17th.

Thank you for your participation.

The [itvt] Staff.




Previous winners of the Leadership Awards and their companies at the time:

2004:

Dale Herigstad, Schematic
Rick Mandler, ABC
Tim Hanlon, Denuo Group
Vincent Dureau, OpenTV
Patrick Donoghue, Cablevision
Rupert Murdoch, News Corp.
Dr. H. Allen Ecker, Scientific-Atlanta

2005:

Jonathan Boltax, Cablevision
Kevin Cohen, Turner
Don Dulchinos, CableLabs
Scott Higgins, EchoStar
Scott Newnam, GoldPocket Interactive
John P. Roberts, GSN
Ian Shepherd, Sky Interactive

2006:

John Callahan, Time Warner Cable
Channing Dawson, Scripps Networks
Joan Gillman, Time Warner Cable
Brian Seth Hurst, The Opportunity Management Company
Gary Lauder, Lauder Partners
Karen Lennon, BeyondZ
David Preisman, Showtime Networks
Frank Sandoval, CableLabs
Timothy Wahlers, Vidiom Systems

2007:

Most Significant Impact (Tie): NBC/Ensequence
Most Significant Content: Time Warner Cable
Most Significant Newcomer: Brightcove
Most Innovative Technology: Tandberg
Most Innovative Business Model: The Media Group
Most Public Spirited: American Film Institute

No Individual Leadership Awards that year



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interview

Maven Networks: Next Live Broadcast of "The TV of Tomorrow Show with Tracy Swedlow"

Date: Thursday, January 17th, 2008 (Today)
Time: 10:00AM Pacific/1:00PM Eastern
Length: approximately one hour
To Listen Live: http://www.blogtalkradio.com/itvt-tvoftomorrow
To Ask Questions: 1-646-595-4343

This broadcast will feature an interview with Kristen Fergason, VP of marketing at Maven Networks. Maven--which offers a software platform that allows content providers and brand marketers to create interactive broadband VOD channels (its customers include 20th Century Fox, Gemstar-TV Guide, Univision, Virgin Records, General Motors, PepsiCo, Gannett, Scripps Networks, and A&E Television Networks)--recently launched an advertising platform, dubbed simply the Maven Internet TV Advertising Platform. The company touts the new platform as introducing a series of new, non-proprietary formats that are significantly more engaging than pre-roll ads (the currently dominant form of broadband video advertising), make for a better user experience, and deliver higher-value ad units for advertisers. The formats provide in-video interactivity via the use of transparent overlays and telescoping. Fergason will discuss, among other things, the new platform, as well as the Internet TV Advertising Forum, an industry group that Maven recently established in order to "solve the challenges and deficiencies associated with current online video advertising models"; to define "next-generation online video advertising standards"; and to develop and standardize "effective online video advertising solutions that create engaging and appealing user experiences, as well as innovative and scalable monetization opportunities."

Gemstar-TV Guide: Steve Shannon Interview Rescheduled

Date: Thursday, January 22nd, 2008
Time: 9:00AM Pacific/12:00PM Eastern
Length: approximately one hour
To Listen Live: http://www.blogtalkradio.com/itvt-tvoftomorrow
To Ask Questions: 1-646-595-4343

Due to technical problems beyond [itvt]'s control, last Tuesday's broadcast of "The TV of Tomorrow Show with Tracy Swedlow" was canceled, and has been rescheduled for 9:00AM Pacific/12:00PM Eastern, Tuesday, January 22nd. The broadcast will feature a live interview with Steve Shannon, EVP and general manager of product management at EPG developer, Gemstar-TV Guide. Shannon--who earlier in his career was a co-founder of pioneering DVR company, ReplayTV--will discuss, among other things, Gemstar-TV Guide's EPG products and product plans; My TV Guide, the company's new suite of cross-platform (TV, Internet and mobile) guidance solutions; the future of EPG advertising; and more.




up to headlines

ABOUT [itvt]

*Founded by Tracy Swedlow in November 1997
*Began Publishing June 1998
*Read in over 100 countries
*Demographics are provided upon request from qualified persons

[itvt] is an ITV/broadband advisory and media company which identifies new trends, business opportunities, and relationships within the interactive television broadband space. [itvt] offers professional services, products, and programs to clients. These include our free email newsletter, focused analysis and advice sessions, in-depth research reports, a B2B portal Web site, networking and workshop events, dynamic online discussion groups, and interactive database resources.

Today, more than ever before, [itvt] believes it is imperative to develop dynamic, flexible, and robust interactiveTV platforms that allow us to learn from and talk about our world and the cultures in it in a free, constructive, and proactive manner.

MISSION

  1. to report the latest business developments and technologies
  2. to feature the companies and people building the marketplace
  3. to investigate new content and tcommerce projects
  4. to provide contextual and critical analysis on all of the above

[itvt] RESOURCES

Main Site: http://www.itvt.com
Blog Site: http://blog.itvt.com
The TV of Tomorrow Show: http://www.thetvoftomorrowshow.com
RSS: http://www.itvt.com/rss-InteractiveTV-Today.xml

EDITORIAL CONTACT

If you would like to submit something for review or want to send a press release, please contact us. We prefer FedX packages, UPS, or email releases. Phone is okay to follow up.

Tracy Swedlow
Publisher, Editor-in-Chief
415-824-5806
swedlow@itvt.com

ADVERTISING CONTACT

[itvt] has a highly targeted and growing subscriber base that wants to know about your services. Click Advertising for more information. For options and prices, contact:

Richard Washbourne
Managing Editor & VP Sales
415-824-5806
rwashbourne@itvt.com

CONTRIBUTORS

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DISCLAIMER

InteractiveTV Today [itvt] and its agents used their best efforts in collecting and preparing the information published herein. However, InteractiveTV Today [itvt] does not assume, and hereby disclaims, any and all liability for any loss or damage caused by errors or omissions, whether such errors or omissions resulted from negligence, accident, or other causes.


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