zodiac interactive

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

• Oxygen built a Facebook application viewers can use during the premiere of its new series starring Paris Hilton. "The World According to Paris," set to debut June 1, will include a live video stream and chat function on Facebook. The Facebook application is an extension of OxygenLive, the network's two-screen experience. More

Interactive TV software developer, Zodiac Interactive, will announce today (Tuesday) that its PowerUp platform has been deployed in digital set-top boxes across its existing customer Cablevision's entire tri-state service area (note: for some background on the Zodiac-Cablevision relationship, see the article published on itvt.com, November 5th).

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

Interactive TV software developer, Zodiac Interactive (note: the company recently launched version 2.5 of its PowerUp ITV Framework--see the article published on itvt.com, January 12th), announced Monday that its EBIF user agent is successfully operating in conjunction with applications from multiple vendors and development environments within the cable ITV ecosystem, including NDS for addressable EBIF-based interactive ads to individual Cisco (Scientific-Atlanta) set-top boxes.

Interactive TV software developer, Zodiac Interactive (note: the company's EBIF user agent is being deployed by MSO Cablevision--see the article published on itvt.com, November 5th), on Monday unveiled the latest version (2.5) of its PowerUp ITV framework, a cross-platform software that the company bills as unifying and enabling advanced interactive TV applications across multiple set-tops, including legacy boxes.

Interactive TV software provider, Zodiac Interactive, has named Brandon Brown CEO. He replaces Zodiac's co-founder, Michael Rivkin, who will now become CTO. The company says that Brown will be tasked with identifying new business opportunities as it "moves into a new growth stage." "Brandon is a seasoned IT veteran, bringing to Zodiac more than 20 years' experience executing and growing profitable businesses for both commercial and open-source markets, and we're pleased to have his multinational expertise," Zodiac co-founder and COO, Alex Libkind, said in a prepared statement.

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," a panel of interactive TV
experts--Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, "Translation Please"); Will Kreth, director

of product management for interactive TV at Time Warner Cable; Alex

The NCTA and CableLabs have announced the line-up of companies
that will be participating in CableNET, their annual showcase of new
cable technologies and products at the NCTA's Cable Show (takes
place May 18th-20th in New Orleans). A number of participating
companies, including UniSoft/Strategy & Technology, Sigma Designs
and Zodiac Interactive, will be demo'ing tru2way-based technologies,
and several other companies, including Digeo, Motorola, Pixel3 and
Symmetricom, will be demo'ing other advanced video technologies. In
addition, there will be a number of presentations on tru2way at a
CableNET Theater.