SeaChange in Deals with HBO LAG, Cablevision Mexico, RCN, Camiant

VOD technology provider, SeaChange International, and digital video
specialist, Thomson, said last week that they have deployed an
advanced content delivery system for HBO Latin America Group.
system, which uses digital watermarking for enhanced security, is being
used by HBO LAG to make movies available on the VOD platforms of
a number of cable operators throughout Latin America. "As easily and
efficiently as we can disseminate our content, it is equally important
that we can ensure the content's integrity," Pierre Jaspar, SVP of
technology and operations at HBO LAG, said in a prepared statement.
"The combination of SeaChange's delivery solution and Thomson's
watermarking technology provides us with the most effective and
reliable means of achieving those goals."

AT&T Launches Flickr Application on its U-verse IPTV Service

--Launches ITV Services in More Markets

--Launches Free Olympics VOD Service

--Signs VOD Deal with Rotten Tomatoes

US incumbent telco, AT&T, has generated a fair amount of interactive
TV- and VOD-related news over the past few weeks:

Shalom TV Launches National VOD Service on Comcast

Shalom TV, a TV channel devoted to Jewish culture, has launched a
line-up of free programming on Comcast On Demand--marking, the
channel says, the first time that a major US cable operator has offered a
Jewish-themed channel as part of its national VOD line-up--as well as
on Time Warner Cable of New York and New Jersey's VOD service.

The channel's programming includes Jewish-themed English-language
films, subtitled Israeli films, news and public affairs coverage, cultural
and celebrity shows, shows devoted to Torah study, and original
children's shows. "Comcast is committed to delivering programming
that reflects the diverse interests of our customers, and Shalom TV does

Comcast Launches AnyRoom On Demand

--Says its VOD Service has Generated over 7 Billion Views since 2003

--Company's Fancast Service now Features Video from over 100 Providers

--Company to Spend up to $70 Million on "Project Canoe" this Year

Comcast, the US's largest cable MSO, last week launched a service
called AnyRoom On Demand to its digital cable customers in New

Jersey who are equipped with Motorola set-top boxes (note: the
company says that New Jersey customers with Scientific-Atlanta digital
set-tops will receive the new service later this year, and that it also
plans to roll it out in other markets over the course of the year). As its
name suggests, the new service--which requires no extra equipment and

2nd Annual tru2way Developers Conference Scheduled for May 17th and 18th

The second annual tru2way Developers Conference will be held in
New Orleans on Saturday, May 17th and Sunday, May 18th, just prior
to the NCTA Cable Show.
The conference is produced by the NCTA,
in partnership with CableLabs (the originator of the tru2way/OCAP
standard) and premier sponsor, Vidiom Systems, a company that
specializes in tru2way/OCAP technology and that has a long track
record of offering not-for-profit classes and other educational events on
the standard. According to the organizers, the conference will provide a
forum for cable operators, content providers, Java developers, and

Mogulus Launches Pro offering, VOD Support

--Also Signs Deal with Gannett

--Company Offers Interactive Web Broadcasting Platform

Mogulus--a company which offers a free, ad-supported service that
allows people to launch their own live broadband TV stations (it claims
that its service, which launched last November, has already enabled
over 50,000 producers to launch their own Internet TV stations,
streaming over 100 million unique viewer minutes each month)--was
attempting to generate some visibility for its platform at the NAB show
earlier this month. In addition to showcasing its basic service
(consisting of 1) the Mogulus Studio, a browser-based collaborative
application that supports such features as multi-camera mixing and

Brightcove to Support Google's AdSense for Video

--Signs Deals with Bebo, Meebo, RockYou, Slide, Veoh, Gruner + Jahr

--Helps Power Showtime's 2008 Primetime Emmys Campaign

Broadband video publishing services provider, Brightcove, has
announced plans to support Google's new contextual advertising
technology for broadband video, AdSense for Video, which is currently
in beta. The company says that its participation in the AdSense for
Video beta program will provide its customers with "additional and
complementary" advertising opportunities.

Narrowstep News:

--Player Version 2.7 Integrates Microsoft Silverlight, Atlas Ad Server

--Appoints New President and COO

--New Deals with tvtv, CAN Communicate and FIFA, Fox Intl's BabyTV

Broadband TV infrastructure company, Narrowstep (note: the
company's telvOS technology has been used to power a number of
high-profile broadband TV services, including the ITV Local service of
UK commercial terrestrial broadcaster, the Independent Television
Network; it recently announced that it was shifting the focus of its sales
and marketing efforts away from smaller niche content
providers--which it says "traditionally had lower margins and less

NBC Universal Redesigns its VOD Web Site

NBC Universal's Digital Distribution arm has redesigned its Universal
Studios VOD and PPV site (www.universalvod.net).
According to the
company, in addition to information on Universal VOD and PPV
movies, the site now offers a "Rate this Video" application, "Send to a
Friend" functionality, games, a fresh look with more streamlined
navigation, and "one-click access" to behind-the-scenes footage, trailers
and photo galleries of upcoming VOD and PPV offerings. The site has
also been optimized for search engine indexing, and allows consumers
to sign up to receive information on upcoming releases, sweepstakes,
give-aways, and other offers.

KoldCast Launches Broadband TV Service

An Irvine, Calif.-based company called KoldCast last month launched a free broadband video service, called KoldCast TV, that features a range of on-demand programming and support for full-screen HD. The company also launched three different media players, designed for use by its content partners and viewers (the players can be embedded in blogs and social networking sites), as well as a service, dubbed CenterStage, that allows aspiring entertainers to create their own microchannels.

[itvt] Radio: Rentrak's Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage

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