vod

SeaChange to Integrate Civolution's Watermarking Technology into its VOD Solutions

--Companies Say Integration Will Facilitate Launch of Early-Window VOD Services

NDS Powers VOD for Malaysia's Astro

--On-Demand Content Delivered via IP, DTH or "Hybrid Mechanisms"

Interactive TV and conditional access technology provider, NDS, said Tuesday that its technologies are powering VOD for the Astro B.yond platform of its existing customer, Malaysia-based Astro. According to the company, the technologies are allowing Astro subscribers to access local and international VOD content over DTH, IP, or hybrid mechanisms that combine both IP and DTH.

Interactive TV News Round-Up (IV): Microsoft, Music Choice, Pace, Minerva

--Microsoft Says 40+ Operators Now Using Mediaroom, Stresses Importance of Xbox to its TV Strategy
--New Nicki Minaj Video Breaks Music Choice VOD Record
--Pace to Integrate Minerva IPTV Middleware into HD Set-Tops

Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form:

Interactive TV News Round-Up (III): Comcast, Starz, Burger King, CP+B, DirecTV, Canoe, MSA

--Report: Comcast to Begin Testing RS-DVR Later This Year or Early Next Year
--Comcast Ups the Amount of Starz Content on its VOD Platform
--Burger King Interactive TV Campaign Lets DirecTV Customers Watch Hamburger to Win Coupons
--MSA's Media Software to Automate Sale of Canoe Ventures' Interactive TV Solutions

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Interactive TV News Round-Up (VI): VDS, Warner Bros., YOU On Demand

--VDS Demo's its New Watercooler Social-TV Tool at Cable Show
--Warner Bros. in China VOD Deal

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Interactive TV News Round-Up (III): icueTV, Groupon, Imagina US, CMC, Insight, itaas

--icueTV Teaming with Groupon on tcommerce Demo at Cable Show
--Imagina US Taps Comcast Media Center for VOD Delivery
--Insight Taps itaas for EBIF Deployment
--itaas Launches iLaunch Program to Expedite Development and Deployment of EBIF Apps

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Cable Industry Pushes Interactive Ads for VOD Programming

-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab Event

U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado. 

Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application. 

BlackArrow Powers Mid-Roll VOD Ads

-- Advanced Advertising Vendor Enables Interoperability with Third-Party Ad Systems

Advanced advertising technology vendor BlackArrow upgraded its ad-insertion platform, giving cable MSOs the ability to insert mid-roll ads in video-on-demand programs. 

In addition to supporting mid-roll ads, BlackArrow said its new platform gives service providers greater control over trick-modes, including a way to disable the fast-forward function for programmers that don't want subscribers skipping commercials. BlackArrow said it will also support third-party advertising systems. 

Fastweb Launches Broadband Movie Service in Italy

-- Chili TV Offers Free Movies, Rentals, and Option to Purchase Titles


Italian telephone company Fastweb launched Chili TV, a broadband video-on-demand service offering Web surfers a combination of free movies, rentals, and titles that can be purchased. 

Comcast Adds ABC, Fox Series to Free VOD Lineup

-- MSO Disables Fast-Forward Function

 

Comcast Corp. added popular series from ABC and Fox to its lineup of free video-on-demand programming, boasting that it is the first pay TV provider to offer content from all four Big Four networks on demand. 

VOD Technology Veteran Don Gordon Joins BlackArrow

--Former ActiveVideo, Microsoft and Diva Executive Named Senior VP, Technology

Advanced advertising technology provider BlackArrow named former ActiveVideo Networks and Microsoft Corp. executive Don Gordon senior VP, technology. 

Hollywood Studios Renew Cable VOD Marketing Push

-- $10 Million Campaign Touts Movies On Demand, Day-and-Date Releases

 

Ten Hollywood studios renewed a marketing campaign organized by major cable operators looking to tout their video-on-demand platform as best way for viewers watch new movies. 

The studios and cable MSOs are spending $10 million in cash and cable ad inventory on the campaign, which has the tag line "Push It," from the song by rap group Salt-N-Pepa. Last year, the cable MSOs and studios spent $30 million on a similar campaign called, "The Video Store Just Moved In."

DirecTV: No Plans to Launch Epix

It looks like Dish Network will remain the exclusive U.S. satellite distributor for Epix, as rival DirecTV says it won’t launch the premium channel and Website owned by Viacom. 

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue

Interactive TV News Round-Up (I) By Steve Donohue

--Bravo to Add Multiple Interactive and "Transmedia" Elements to "Top Chef"
--CBS Launches "Tweet Week"
--mgMedia in Connected-TV Apps Deal with LG Electronics
--Studios' Premium VOD Plans May Have Little Impact on Theaters
--Mobile Interactive Group Integrates its Interactive TV Platform with Facebook

Here is the first of two round-ups of recent interactive TV news stories:

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