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Navic's HyperCast Network Now Supports ETV/EBIF

Submitted by itvt on June 17, 2008 - 6:16pm
in

Interactive TV and addressable advertising technology provider, Navic
Networks, says that its HyperCast Network, a backoffice solution for
delivering and managing interactive TV advertising content across
platforms and operators, is now compatible with the US cable
industry's ETV/EBIF standard (which is designed to enable interactive
TV applications--primarily bound apps--run on low-resource legacy
set-top boxes, and thereby to have a national footprint). According to
the company, in addition to now supporting EBIF user agents and
delivery systems, HyperCast is compatible with other backoffice
systems, using SCTE-130 standard interfaces. "HyperCast was



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