studios
Hollywood Studios Renew Cable VOD Marketing Push
-- $10 Million Campaign Touts Movies On Demand, Day-and-Date Releases
Ten Hollywood studios renewed a marketing campaign organized by major cable operators looking to tout their video-on-demand platform as best way for viewers watch new movies.
The studios and cable MSOs are spending $10 million in cash and cable ad inventory on the campaign, which has the tag line "Push It," from the song by rap group Salt-N-Pepa. Last year, the cable MSOs and studios spent $30 million on a similar campaign called, "The Video Store Just Moved In."
News Round-Up (IV)
--FCC Grants Studios Waiver of Laws Covering "Selectable Output Technology"
--Intek Digital Licenses ANT Galio Suite for HbbTV
--itaas Ports TVWorks EBIF User Agent to Cisco Set-Top Boxes
--itaas, Openet Team on Demo of Real-Time Order Fulfillment and Upsell Applications
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.
Major Studios Announce Plans for Premium VOD Service
Earlier this month, Viacom, its Paramount Pictures unit, MGM Studios
and Lionsgate announced that they have formed a joint venture that will
launch a premium VOD service and linear-TV channel in the fall of
2009. According to the companies, the venture will have access to
Paramount and Paramount Vantage titles released theatrically on or
after January 1st, 2008, and MGM, United Artists and Lionsgate titles
released theatrically on or after January 1st, 2009: it will have exclusive
access during the pay-television window to such recent and upcoming
films as "Iron Man," "Star Trek," "Cloverfield," "Shutter Island," "Love
Guru" and "Valkyrie" and various currently-in-production titles,
including new installments of the "Robocop" series, the companies say.
