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TVOT 2012 Video: "Special Presentation: Interactive TV: What Works? What Doesn't? And Why?"

[itvt] is pleased to present a video recording of the session, "Special Presentation: Interactive TV: What Works? What Doesn't? And Why?" which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th).

The session was described in the show brochure as follows:

"Social TV, Viewer Data and Monetization" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, "Social TV, Viewer Data and Monetization," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt

[itvt] has just published an interview with

Interactive TV News Round-Up (II): blippar, Cadbury, Ceton, comScore, YouTube

--blippar Powers AR Game for Cadbury via Markerless Image-Recognition Technology
--Ceton Launches External USB-Based CableCARD Quad-Tuner
--comScore Now Offering Viewing Data for YouTube Channels

Because the [itvt] editorial team was recently on the road for several weeks--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

"Understanding the Interactive Consumer" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of "Understanding the Interactive Consumer," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

Interactive TV News Round-Up (II): Bravo, Clearleap, CIMM

--Bravo Teams with Cars.com on Webisode Spin-Off for "Work of Art"
--Clearleap Announces Cable Show Exhibit Plans
--CIMM Completes Consumer Survey Phase of its "USA TouchPoints" Cross-Media Research Study

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

New iTV Doctor Column Focuses on Need for Better Data on the Interactive TV Consumer

--Rick Howe to Be Inducted into Cable TV Pioneers' Class of 2011

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, "The iTV Doctor Is In!" This edition sees the good doctor sharing some thoughts on the need for better data on the interactive TV consumer.

CIMM Teams with Arbitron, comScore to Measure Three-Screen Viewership

Canoe, ANA Announce Initial Participants in their CEE MEE Initiative to Study Interactive TV Ads

TiVo Launches Free Web Site to Enable Marketers to Compare Brand Advertising Effectiveness on TV

News Round-Up (VII): Syfy, Shazam, TV Genius, Verizon FiOS TV

--Syfy Offering Extra Content to Shazam Users Who Tag "Eureka" and "Warehouse 13"
--TV Genius Releases Research on Programming Discovery
--Verizon FiOS TV Adds New Features to its Interactive TV Football Widget

Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a few more days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

News Round-Up (II): Bell, Microsoft, Boxee, Intel, Brightcove, TubeMogul, freenet.de

--Bell Launches Microsoft Mediaroom-Powered IPTV Service
--Boxee Box Will Use Intel Atom CE4100, Will Launch Internationally, Can Be Pre-Ordered on Amazon
--Brightcove, TubeMogul Release Report on Online Video Viewing

Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a few more days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.

News Round-Up

--Comcast's Annual TV Pulse Survey Shows Significant Increase in Time-Shifted Viewing
--Gary Traver Steps Down as COO of Comcast Media Center
--GetGlue Launches Android Version of its Social TV Service, New Mobile Site, New "Stickers"
--"Heroes" Creator, Tim Kring, and Nokia Claim Success for "Conspiracy for Good"
--Mixed Martial Arts Promoter, Strikeforce, Taps Ooyala to Power its Online Video

Here are some other interactive TV-related stories we didn't have room for in this issue:

News Round-Up (IV): Hulu Plus, Nielsen on Cord Cutting, Ooyala

--Rumors Swirl about Hulu's Plans for a Premium Programming Service
--Nielsen Claims to Have Busted "the Cord-Cutting Myth"
--Ooyala Launches New Analytics Features

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday).

News Round-Up (III): BrightLine, Chad, Matt & Rob, Clearleap-Roku, Clikthrough, Comcast-NDS

--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising
--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive Adventure"
--Clearleap, Roku Partner to Enable Operators, Premium Programmers to Offer VOD on Roku OTT STB's
--Clikthrough Creates "Interactive Stylepad" for Armani Exchange
--Comcast Taps NDS as Prime Integrator for tru2way, Says It Is "Committed" to CableLabs' tru2way RI

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

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