Red Bee Media (note: the company was originally a BBC business unit,
called BBC Broadcast, that was sold off by the corporation) has formed
a new division, called On Demand, which it says will focus on
providing services related to metadata, media management, digital
publishing and emerging platforms, and has been designed to exploit
the "growing market for delivering content to new platforms." The new
division is headed up by Adam Poulter, Red Bee's executive
commercial director. Martin Harvey, who was previously head of sales,
marketing and international development for Red Bee's Metadata
division, has been promoted to managing director of metadata for the
new On Demand division. He will be tasked with managing Red Bee's