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Interactive TV News Round-Up (II): Comcast, NBCU, Canoe, BlackArrow, Grooveshark, Boxee, HBO

--Comcast, NBCU, Canoe in Major Dynamic VOD Ad-Insertion Push
--Grooveshark Launches Streaming Music App on Boxee
--HBO Launches Max Go "TV Everywhere" App

See video

Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

News Round-Up (IV)

--Metrological to Incorporate Technology from Fluendo into its OTT Platform
--MTS Launches TV-Based Caller ID
--NBC.com to Offer Range of Original Content to Complement April-May Sweeps Programming on NBC
--NDS to Highlight Products for Connected/Hybrid TV at ANGA Cable
--Ooyala Supports Management, Syndication and Analytics for YouTube Videos

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

News Round-Up (V)

--RadioactiveGiant Launches Series of Interactive TV Apps for Connected Platforms
--Report: Regulators May Use Veto Power over Comcast-NBCU Merger to Protect Web Video Start-Ups
--Rentrak in VOD Measurement Deals with Eurocinema, Tribeca Enterprises
--Report: Samsung Considering Developing Android-Based "Google TV's"
--SeaChange Sells Stake in Casa Systems

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

News Round-Up: Regulatory and Government

--Comcast: Union with NBCU Will Help "TV Everywhere" and Broadband Market in General
--NCTA Urges FCC not to Rush to Mandate "Standardized Gateway"

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of regulatory/government news for the past few days:

News Round-Up: Interactive/Multiplatform TV Content

--Bravo in Partnership with Mobile Social Network, Foursquare
--Elisabeth Murdoch Stresses Importance of Social Media to Future of TV
--NBCU Unveils Plans for Measuring Multiplatform Viewing of its Olympics Coverage
--Sky Betting and Gaming Shifts Focus from Interactive TV to Online

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days:

Ensequence Hires ESPN, NBCU Veterans as VP's of Sales

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Wednesday that it has added two more members to its sales team: Jeff Siegel and Manon Bone, who will both hold the title, VP of sales. According to Ensequence, Siegel (who previously worked at ESPN) and Bone (who previously worked at NBC Universal and Microsoft's MSN) bring a combined total of over 40 years of experience in sales, marketing and development of advanced media platforms to the company.

NBCU's Digital Studio to Develop "Brand-Centric" Interactive Entertainment

NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated."

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806