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NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

Submitted by tracyswedlow on June 18, 2009 - 11:45pm
in

--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic

NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic, which still retains a separate corporate identity within the Microsoft organization.

OpenTV News:

Submitted by itvt on June 19, 2008 - 4:18am
in

--NBC Universal in Deal to Use Company's OpenTV Participate Platform

--Brazilian Cable Operator Taps Company to Power HD PVR Service

--Company's EclipsePlus Campaign Management Solution Now Available

--STMicroelectronics Joins Company's Rapid Porting Program

Interactive TV software provider, OpenTV (note: voting control of the
company was acquired last year by content-protection specialist, the
Kudelski Group), has generated a fair amount of news over the past few
weeks:



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