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Microsoft, Publicis in Broad Agreement to Collaborate on Advanced Advertising

Submitted by tracyswedlow on June 28, 2009 - 11:01pm
in

--Agreement Will See Publicis Using the Admira Platform of Microsoft-Subsidiary, Navic

Microsoft and advertising/communications giant, Publicis Groupe, last week announced a broad agreement to cooperate closely on three advertising-related "core objectives" that they say have been "enabled by the emergence of the digital media world." The "core objectives" center on content, performance and audience respectively.

NBC Universal to Use Microsoft's Admira Marketplace to Plan and Sell National and Local Ad Inventory

Submitted by tracyswedlow on June 18, 2009 - 11:45pm
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--Microsoft Acquired Admira through its Purchase Last Year of Interactive TV Company, Navic

NBC Universal and Microsoft announced an "alliance," Thursday, that will see NBC Universal using Microsoft's Admira television media marketplace to plan and sell national and local broadcast and cable advertising inventory. Microsoft acquired Admira through its purchase, almost exactly a year ago, of interactive TV and advanced advertising technology provider, Navic, which still retains a separate corporate identity within the Microsoft organization.

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

Submitted by itvt on July 3, 2008 - 5:23pm
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In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.

Navic's HyperCast Network Now Supports ETV/EBIF

Submitted by itvt on June 17, 2008 - 6:16pm
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Interactive TV and addressable advertising technology provider, Navic
Networks, says that its HyperCast Network, a backoffice solution for
delivering and managing interactive TV advertising content across
platforms and operators, is now compatible with the US cable
industry's ETV/EBIF standard (which is designed to enable interactive
TV applications--primarily bound apps--run on low-resource legacy
set-top boxes, and thereby to have a national footprint). According to
the company, in addition to now supporting EBIF user agents and
delivery systems, HyperCast is compatible with other backoffice
systems, using SCTE-130 standard interfaces. "HyperCast was

CableLabs Trumpets tru2way and ETV Presence at Cable Show

Submitted by itvt on June 16, 2008 - 5:38pm
in


US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the "broad
exposure" enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year's NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release:



[i]Database

 

Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

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