france

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

Paris-based video-sharing site operator, Dailymotion, on Tuesday announced the launch of new interactive advertising formats that are designed for connected TV (OTT) and IPTV implementations of its service. The company says that the new formats--which come on the heels of its launch of an ad-supported iPhone/iPod touch application (see the article published on itvt.com, December 22nd)--expand its "ad-supported content strategy to all three screens."

Paris-based interactive TV games company, Visiware, recently contacted [itvt] to let us know that it has launched a new version of its Playin'TV games portal on the networks of French cable operator, Numericable. According to the company, the portal--which is offered on Numericable channels 58 and 180 for a monthly fee of 5 Euros--now features a "more appealing" design, that can be adapted for occasions such as Christmas or Valentine's Day; a simpler and more intuitive navigation system that lists games in various categories; a selection of 35 games each week; and optimized download times.

--Company Launches New Version of Playin'TV on New Zealand's Sky TV

--Forms ITV Poker Partnership with Bluff Magazine

Paris-based interactive TV games company, Visiware, has launched an
interactive TV games offering that leverages VOD platforms to offer
video and other rich-media content. Dubbed Playin'VOD, the new
offering will initially be targeted at cable and IPTV operators, but will
later be available for mobile phones and personal media players, and
also for hospitality deployments, the company says. "Visiware is
reinventing gaming on TV," Visiware executive chairman, Laurant
Weill, said in a prepared statement. "In partnership with producers and