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New Edition of StoryCentric Focuses on the Role of Data in Multiplatform Storytelling

Submitted by tracyswedlow on August 4, 2011 - 1:11am
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[itvt] is pleased to present the latest edition of StoryCentric, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Submitted by tracyswedlow on August 12, 2010 - 12:34am
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Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform

Tickets on Sale Now: Special Early-Bird and Group Rates Available

http://www.thetvoftomorrowshow.com

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Submitted by tracyswedlow on August 10, 2010 - 11:47pm
in

 

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform

Tickets on Sale Now: Special Early-Bird and Group Rates Available

http://www.thetvoftomorrowshow.com

News Round-Up

Submitted by tracyswedlow on July 7, 2010 - 9:28pm
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--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers

See video

Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue:

Exclusive: TAG Interactive TV Games Channel Tops Major Linear Channels in Daily Viewing Averages

Submitted by tracyswedlow on January 27, 2010 - 12:59am
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--TNS STB Data Show Channel Retains Viewers for Longer than Disney, CNN, Nickelodeon and Others

TAG Networks--an interactive TV games company that has developed a games-on-demand channel, called TAG, which it says integrates with existing VOD infrastructures (note: the company has a history of working closely with ActiveVideo Networks and is involved in the latter's deployments with Time Warner Cable and Cablevision)--contacted [itvt] Tuesday to let us know that new TNS data, measuring daily time spent viewing per set-top box, show that the TAG channel topped 43 linear channels available through Time Warner Cable's Hawaiian arm, Oceanic Time Warner Cable, for the most minutes viewers spent watching.

DISH Network News:

Submitted by tracyswedlow on December 14, 2008 - 10:04pm
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--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak

[itvt] Radio: Rentrak's Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage

Submitted by itvt on April 18, 2008 - 4:50pm
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TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806