Content
New NDS Solutions Bridge Pay-TV and OTT
--NDS SDP Enables Operators to Extend their Offerings to Companion Devices via Third-Party Apps
--Infinite TV Exchange Leverages OTT Delivery to Bring Special-Interest Channels to Operators' Line-Ups
NDS on Wednesday unveiled two new offerings: its Service Delivery Platform (SDP), an application development portal that it says "marries" digital TV platforms with OTT content; and the Infinite TV Exchange, a B2B content marketplace that is designed to connect service providers with content owners, in order to enable the creation of special-interest programming channels.
[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks
Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform
Tickets on Sale Now: Special Early-Bird and Group Rates Available
[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks
Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform
Tickets on Sale Now: Special Early-Bird and Group Rates Available
http://www.thetvoftomorrowshow.com
Announcing the Schedule of Sessions for The TV of Tomorrow Show 2009
[itvt] is pleased to announce the schedule of sessions for The TV of
Tomorrow Show 2009 (March 10-11, San Francisco). The schedule is included in full below. For more info, please go to http://www.thetvoftomorrowshow.com
Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company
Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.
NBCU's Digital Studio to Develop "Brand-Centric" Interactive Entertainment
NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated."
