--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.
--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising
--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive Adventure"
--Clearleap, Roku Partner to Enable Operators, Premium Programmers to Offer VOD on Roku OTT STB's
--Clikthrough Creates "Interactive Stylepad" for Armani Exchange
--Comcast Taps NDS as Prime Integrator for tru2way, Says It Is "Committed" to CableLabs' tru2way RI
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.
--Showtime Said to Be Developing TV Everywhere-Type Service
--Sigma Launches Version 2.0 of its Subscriber Information Service, Featuring EBIF Support
--Speed's New Broadband Video Channel to Be Available to Pay-TV Subs via Authentication
--VividLogic Announces Commercially Available tru2way Solution, Integrated with CableLabs' OCAP RI
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.
CableLabs and the NCTA on Tuesday unveiled the line-up of companies that will be participating in CableNET, their annual "hands-on" showcase of new cable technologies and products at the NCTA's Cable Show (takes place May 11th-13th in Los Angeles). This year's showcase will primarily highlight new EBIF- and tru2way-based interactive TV and advanced advertising solutions; however, it will also feature solutions for DOCSIS 3.0, backoffice management and 3D TV.
--CTAM, CableLabs, Canoe Ventures, Cablevision, ActiveVideo Networks, CBS, Charter Communications, Concurrent, FourthWall Media, Cisco, Clicker Media, Comcast, Cox, C-Span
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the second of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus:
Ligos--a Savannah, Georgia-based interactive TV company that says its goal is to "extend standards-based video processing technology in order to deliver highly personalized video services over open platforms"--contacted [itvt] Wednesday to let us know that it will be demo'ing its ETV Mosaic system at next week's CableLabs Winter Conference in Denver as part of the conference's EBIF Ecosystem area. The company bills ETV Mosaic as a visual EBIF authoring and playout system that provides tools for creating and delivering rich interactive content to subscribers, and that is targeted at multichannel operators, content owners and solutions providers that have adopted the CableLabs EBIF spec (enables interactive TV applications on limited-resource legacy set-top boxes).
--App, Featuring Content from The Weather Channel, to Be Demo'd at CableLabs Winter Conference
Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, and FourthWall Media, the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th), will today announce that they have partnered to create a video-centric, unbound EBIF interactive weather application featuring content from The Weather Channel.
--SeaChange, Big Band Announce Demo Plans for CableLabs Winter Conference
--Living TV Launching Alternate Reality Game to Promote "Supernatural"
--never.no Appoints VP of Sales for UK and Ireland
--Pace Networks Signs Up First Latin American Partner
--Twitter Hires Former Current TV Executive to Head Up Media Partnerships
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of recent news in various categories:
--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:
--Will Take Place March 5th, Immediately after The TV of Tomorrow Show
--Tickets on Sale Now: Special Low Rates for TV of Tomorrow Show Attendees and Speakers
[itvt] is pleased to present "EBIF Intensive," a special one-day workshop/dialog event that will take place in San Francisco's Yerba Buena Center for the Arts on March 5th, the day after The TV of Tomorrow Show (March 3rd and 4th).
--CableLabs to Offer 3D TV Testing
--Comcast On Demand Offering 3D Horror Movie
--Discovery, ESPN to Launch 3D TV Channels
--JVC Launches 2D-to-3D Converter
--MPEG Industry Forum Launches 3D TV Working Group
--Samsung in 3D TV Partnership with RealD
--Sigma Designs to Demo New 3D Technologies at CES
--Vizio Launches New Line of 3D TV's
As was widely anticipated, 3D TV has emerged as one of the major themes of this year's Consumer Electronics Show--and a number of pieces of 3D TV news came across [itvt]'s desk, Tuesday. Here is a brief round-up:
Geneva-based set-top box company, Advanced Digital Broadcast (ADB), announced today that it has demonstrated live that it can "deliver the promise of tru2way for cable system operators and consumers." According to the company, at a recent CableLabs Interop event it showed how its ADB-4820C HD set-top box can seamlessly support the full functionality of both Cisco and Motorola tru2way headends and CableCARDs: the box was first connected to a Cisco headend using a Cisco CableCARD, and displayed Time Warner Cable's TV channels and tru2way interactive guide.
Kudelski-owned interactive TV and advanced advertising technology provider, OpenTV, and network video processing specialist, RGB Networks, have provided some information on their activities at the Advanced Advertising 1.0 Platform Interoperability event that US cable-industry research-and-development body, CableLabs, held last month (note: for more on the Interop event, see the article published on itvt.com, November 18th).
US cable-industry research, development and standardization body, CableLabs, issued a press release last week trumpeting the various ETV/EBIF and tru2way-related programs it has put in place to support device manufacturers and application developers--two groups which it describes as "important stakeholders" in the ETV and tru2way communities. "These steps that CableLabs is taking provide resources for tru2way and ETV product developers, at little to no cost for them," CableLabs president and CEO, Paul Liao, said in a prepared statement. "We will continue to review this area and discuss other opportunities with our members and developers in order to help move this technology into the market."
--3D Sensing System from Prime Sense Wins Conference's Innovation Award
OpenTV, This Technology, Sigma Systems and Arris announced Monday that they are jointly demonstrating an integrated advertising inventory management solution for the first time at the CableLabs Summer Conference this week. According to the companies, the solution provides a comprehensive view and unprecedented management and control of advanced advertising inventory. This, they say, will allow operators to make much smarter decisions and gain a competitive advantage by having enhanced visibility into and detail about the advanced advertising inventory they have to sell, regardless of region and platform and regardless of whether units are interactive or timeshifted.