--CableLabs: Advertising Interop Demonstrates "Maturation" of Dynamic VOD Ad Technology
--BlackArrow Trumpets its Role in CableLabs' Advertising Interop
--CBS, Recording Academy Unveil Interactive Enhancements for the Grammys
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
[itvt] is pleased to present a video recording of the session, "Enabling a Personalized Television Experience," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).
The session was described in the TVOT NYC Intensive 2011 brochure as follows:
-- Big 10 Network Launches iPad App
-- Synacor Sets Initial Public Offering
-- CableLabs Opens San Francisco Office
-- Logik Deploys Oregan Networks Browser
-- Avail-TVN Launches Advanced Advertising Insertion and Marking Service
-- Logitech Pulls Plug on Google TV Set-top
-- Netflix Signs Multiyear Deal with Lion Gate
-- WheelsTV Rolls Interactive Video Test Drives
-- Tremor Video Expands Connected TV Ad Network
-- CableLabs Using S3’s StormTest Development Center
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Logitech said it will no longer manufacture its Revue set-top, with Logitech CEO Guerrino De Luca calling the company’s Google TV effort “a mistake of implementation of a gigantic nature.” Logitech saw little consumer interest in the device, and said its effort to sell the Google TV set-top took a toll on its operating income. The Verge has more.
-- CableLabs Offers Free License for Advanced Advertising Toolset
-- blurbIQ cross-platform ads turn videos into interactive games
-- NDS Hits Milestone of 20 Million Digital Homes in India
-- Clearleap Teams with IBBS on OTT Video Solutions
-- PBS Deal Expands Amazon Instant Video Library to 12,000 Hours
-- Comcast, Disney Invest in New Social Media Network Chime
-- Entone Rolls Hybrid DVR and Streaming Receiver
-- Verizon Launches MY FiOS App for Android Phones
-- CableLabs CEO Paul Liao to Step Down
-- Akoo TV Previews Interactive Programming
-- BBC Releases Red Button Schedule
-- Interactive TV Consortium Wants Networks to Encourage Viewers to 'Press OK' to Interact
--Bluestreak Technology Announces its Exhibit Plans for IBC 2011
--Brightcove Appoints SVP of Sales for the EMEA Region
--CableLabs Set to Open Office in San Francisco's Financial District
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Metaswitch Networks Wins CableLabs Innovation Showcase
--Oregan's Onyx Browser Now Available on Sharp Connected TV's in Italy
--Panasonic in Gestural Control Partnership with Omek Interactive
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--ActiveVideo Demo's Delivery of HTML5 Interactive TV Apps by its CloudTV Platform
--BBC iPlayer's Global Roll-Out to Begin in Western Europe
--BigBand, Clearleap Team on IP Video Delivery Solution
--CableLabs Updates Technical Report on Converged Cable Access Platform
Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:
-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab Event
U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado.
Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application.
-- Oxygen Teams with Facebook for Paris Hilton Series
-- Clikthrough Powers Hugo Boss Campaign
-- Brightcove Launches App Cloud
-- CableLabs Tests EBIF Apps
-- France's Normandie TV Tests HbbTV Standard
-- Univision Launches Web Novela
-- SeaChange Debuts Advanced Ad Platform
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Oxygen built a Facebook application viewers can use during the premiere of its new series starring Paris Hilton. "The World According to Paris," set to debut June 1, will include a live video stream and chat function on Facebook. The Facebook application is an extension of OxygenLive, the network's two-screen experience. More
 CableLabs said it recently hosted a demonstration that saw 10 industry technology suppliers showing how they could share premium content from a DVR on a home network, shuttling the content to connected TVs and other devices. It also demonstrated how to use a mobile phone to select content form a home network device, and control playing that content on another device such as a TV set.
--BBC Releases Red-Button Programming Schedule through January 28th
--CableLabs and Cable Europe Labs Agree to Expand their Collaboration
--Cablevision's "Optimum Value" Campaign Highlights Interactive TV Shopping and Advertising Services
--Comcast Launches VOD Offering Commemorating Kennedy Presidency
Here is the first of two round-ups of some other interactive TV-related news stories we didn't have room for in this issue:
[itvt] is pleased to present an AUDIO RECORDING of "Cable, CE and Content: Meeting the Challenges of a Changing TV Ecosystem," a keynote fireside session from TVOT NYC Intensive (November 18th, 2010).
The panelists for the session were:
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The 2nd Annual TVOT NYC Intensive
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
Read more about the highlights - video and photos to be posted soon.
To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
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