broadband tv

Original Webisodes, Interactivity Complement ninemsn TV Movie

Australian Web portal company, ninemsn (note: the company is a joint venture between Microsoft and Nine Network-parent, PBL Media), contacted [itvt] last month to let us know that it recently launched its first ever broadband video drama, "Cassie Has Dreams." The series, which consisted of 20 two- to three-minute-long Webisodes located on www.scorched.tv, was designed to build interest in "Scorched," a 90-minute "tele-feature" that aired August 31st on Nine Network. It centered around a character called Cassie, who also appeared in "Scorched," and featured a number of other characters from that show.

[itvt] Radio Interview: 2008 Interactive Media Emmy Winners


At its annual Creative Arts awards ceremony in Los Angeles last
Saturday, the Academy of Television Arts & Sciences announced the
winners of the 2008 Primetime Emmy Awards for Outstanding
Creative Achievement in Interactive Media. This year, the awards
recognized creative achievement in two areas of interactive media
endeavor: Fiction and Nonfiction:

The winner of the 2008 Primetime Emmy Award for Outstanding

Interview: Yahoo!'s Patrick Barry Discusses the New Yahoo!-Intel Widget Channel

At the Intel Developer Forum in San Francisco last week, Yahoo! and Intel announced plans to launch the Widget Channel, an application framework which they say will allow operators, content providers, advertisers and others to develop Internet-based mini-applications, dubbed "TV Widgets," for broadband-connected TV's and other consumer electronics devices, using Web standards and tools such as JavaScript, XML, HTML and Adobe Flash.

Radio Interview: Patrick Koppula, Founder and CEO, ffwd


In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Patrick Koppula, founder and
CEO of ffwd--a company that has just beta-launched a service that uses
social networking to facilitate Internet programming discovery and to
enhance the online viewing experience--discusses the service (which is
scheduled to launch commercially in September), the thinking behind
it, and ffwd's plans for enhancing it in the future; recounts the events
that led to his founding ffwd (he previously founded iLike.com and

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about why he thinks it is essential that the Internet TV industry learn to "speak the language of the media buyers"; and much more.

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.

[itvt] Interview: Tara Maitra, VP and General Manager of Content Services at TiVo

As VP and general manager of content services at TiVo, Tara Maitra is in charge of the company's broadband content strategy--which sees it aggregating a line-up of downloadable movies and programming through partnerships with Amazon and around 60 other content providers, and also enabling subscribers to its service to access video from the open Internet via a PC connected to their TiVo device. The company also recently announced a deal with YouTube that will enable its subscribers to access YouTube videos directly from their TV set via their DVR.

Scripps Networks in Broadband Video Deal with TidalTV

Scripps Networks has signed a deal with TidalTV, a start-up that is
shortly scheduled to launch a broadband TV service featuring
professionally produced, branded programming (note: TidalTV, which
was founded by Advertising.com co-founder, Scott Ferber, has raised
$15 million in VC money from New Enterprise Associates and
Valhalla).
According to the parties, their agreement will make ad-
supported programming from Scripps' HGTV, Food Network, DIY
Network and Fine Living Network channels available both in
TidalTV's programmed channel line-up and in its library of on-demand
content. Shows covered by the deal, include "House Hunters,"
"Designed to Sell," "Sweat Equity," and "The Perfect Party." "Scripps
Networks strives to make our video content widely and easily

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