Interactive TV Headlines Round-Up (II): Civolution, Broadcom, Channel 4, Monterosa, Tubetime, M6, Atos, Cox, Bright House, TWC, Curious Pictures, PlaySquare, Warner Bros., Elemental Technologies
Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format. Due to the volume of news generated by the NAB and MIPTV shows, we anticipate that it will take us a few days to catch up with all recent developments--so if your company has briefed us on an announcement or sent us a press release, and you don't see your news covered in this issue, please bear with us.
News Round-Up (V): Ensequence, Canoe Ventures, Time Warner Cable, Bright House, Espial, FourthWall, CSG Systems, FreedTV, Google TV
--Ensequence Enabling Interactive TV Advertising for Canoe Ventures, Time Warner Cable, Bright House
--New Version of Espial MediaBase VOD Platform Supports Bandwidth Reservation
--FourthWall Media's Yellow Pages on TV Attracts 200 Advertisers in Three Months
--FourthWall Teams with CSG Systems on EBIF App for Viewing, Paying Cable Bills
--FreedTV's Social TV Platform Approved for Operator Trials
--Google Unveils Initial Line-Up of Google TV Content Partners
--Google TV Round-Up: Jeff Bewkes, Dell, Samsung, YouTube Leanback
Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.
--Partners Are Comcast Networks, Discovery Communications, NBC Universal, Rainbow Media
--Will Deploy an RFI Application Later this Quarter
Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), said Monday that it has signed separate agreements with Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media that will see those companies launching its national interactive TV advertising solutions across their individual programming networks.
Comcast, Time Warner Cable and Cox Communications have conceded that they will not--as they had promised in a supposedly binding MOU with various consumer electronics/hardware manufacturers that was announced last spring--have tru2way technology deployed across their entire service footprints by July 1st, according to a report Tuesday by Todd Spangler in the US cable-industry trade publication, Multichannel News.
-Details of MOU Revealed in FCC Filing by Comcast
US cable-industry research, development and standards organization,
CableLabs, announced earlier this month that six companies have
signed a binding memorandum of understanding (MOU) on
tru2way/OCAP technology with the top-six cable operators in the US,
Comcast, Time Warner, Cox, Cablevision, Charter and Bright House
Networks (which together account for over 80% of US cable
subscribers and 105 million homes passed). The signatory companies
are consumer electronics manufacturers, Sony Electronics (which was