--CableLabs: Advertising Interop Demonstrates "Maturation" of Dynamic VOD Ad Technology
--BlackArrow Trumpets its Role in CableLabs' Advertising Interop
--CBS, Recording Academy Unveil Interactive Enhancements for the Grammys
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
--BlackArrow Hires Three Execs to Support Expansion onto New TV Platforms
--Bluefin Labs Provides Social-TV Metrics for the Golden Globes Telecast
--CEA: 53% of Online US Adults Watch Streaming or Downloaded Video in the Home
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--BBC Releases Red-Button Interactive TV Schedule through January 15th
--BBC Launches Connected-TV News App on Sony
--BlackArrow Appoints Joe Matarese as CTO
--Bravo Launches New Season of its Interactive Show, "Watch What Happens Live"
Due to the large volume of news being generated by this week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. While the [itvt] editorial team catches up with CES news, please check out the live Twitter coverage of the show from [itvt] bloggers, Will Keller and Zachary Weiner, by following the @tswedlow Twitter feed.
[itvt] is pleased to announce that Ensequence, Splat Interactive, Nielsen, BlackArrow and Civolution have joined Canoe Ventures, Softel, Nagra, Rovi, RCDb, HSN, Visible World and Zeitera as sponsors of TVOT NYC Intensive 2011 (Monday, December 5th at 730 Third Avenue in Midtown Manhattan).
--Comcast, NBCU, Canoe in Major Dynamic VOD Ad-Insertion Push
--Grooveshark Launches Streaming Music App on Boxee
--HBO Launches Max Go "TV Everywhere" App
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
-- ActiveVideo Touts CloudTV, iVOD
-- BlackArrow Powers Multiplatform Advanced Advertising
-- Arris Demonstrates Home Gateway, ConvergeMedia Platform
-- AltiCast Pitches tru2Way, EBIF Solutions
-- Advanced Advertising Vendor Enables Interoperability with Third-Party Ad Systems
Advanced advertising technology vendor BlackArrow upgraded its ad-insertion platform, giving cable MSOs the ability to insert mid-roll ads in video-on-demand programs.
In addition to supporting mid-roll ads, BlackArrow said its new platform gives service providers greater control over trick-modes, including a way to disable the fast-forward function for programmers that don't want subscribers skipping commercials. BlackArrow said it will also support third-party advertising systems.
The cable industry is getting more support for its Advanced Advertising Media Project (AAMP), which is focused on driving media buyers to video-on-demand advertising. AAMP said ABC, NBCUniversal, Intel, and cable marketing association CTAM joined its research initiative.
It announced several other members in March, including the A&E Television Networks, VOD technology firm BlackArrow, CBS, Comcast Corp., Digitas, Discovery Communications, Horizon Media, NDS and Rainbow Media.
--Former ActiveVideo, Microsoft and Diva Executive Named Senior VP, Technology

Advanced advertising technology provider BlackArrow named former ActiveVideo Networks and Microsoft Corp. executive Don Gordon senior VP, technology.
--4A's and BlackArrow Launch Research Initiative on Effectiveness of VOD Advertising
--Antik Technology Launches Hybrid 3D Set-Top Box
--Baynote Powers Personalized Search and Recommendations for ioko's VOD Solutions
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this issue, please bear with us.
--BBC Releases Red-Button Programming Schedule through October 22nd --BeeSmart, Edgeware, NetView, Zenterio, Verimatrix Team on OTT Solution --BlackArrow Trials Dynamic VOD Advertising with Rainbow Media --Bluefly Using Scanbuy QR Code Technology for Ad Campaign on Bravo --Interactive Video Advertising Company, Brainient, Secures $800,000 in VC Funding --BrightLine Wins Three IAB MIXX Awards
Because the [itvt] editorial team is busy working on TVOT NYC Intensive (November 18th in New York City), our new show on the national interactive TV platform and the emerging ITV economy, we are covering recent news in round-up/summary form. We apologize for any inconvenience to our readers.
--ANT Galio Supports BBC iPlayer, NetRange MMH Portal Services --BBC Releases Red-Button Programming Schedule through September 24th --BlackArrow, NDS Preview DVR Ad Substitution at IBC
Due to the huge volume of interactive TV-related news generated over the past few days by the IBC, we are covering stories in this issue in round-up format. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular news coverage will return shortly.
--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.
--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round
Advanced advertising technology provider, BlackArrow, announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS, and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners.
Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.
|
|

The 2nd Annual TVOT NYC Intensive
The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success!
Read more about the highlights - video and photos to be posted soon.
To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806
|
|