--Apps Available at Launch Include FourthWall's Yellow Pages on TV, icueTV tCommerce Apps
Comcast Media Center (CMC) said Tuesday that its HITS AxIS service is now ready to support the commercial deployment of interactive TV services by cable operators. HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is a centralized platform that operates on the NAS and DAC headend-management platforms and that is designed to facilitate the deployment and management of ETV/EBIF and OCAP/tru2way applications on cable systems serving small- to mid-sized markets.
--Plus BIAP's Chief Product Officer, Ellen Dudar, on Interactive TV Standards and HDTV
[itvt] has just published audio interviews with Keval Desai, director of product  management at Google and head of the company's Google TV Ads operation; and with Eddie Young and Pete Docherty, CEO and CTO res
--BIAP Claims This Will Be First-Ever Deployment of EBIF-Based iAdvertising
 Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), announced Wednesday that OneLink Communications, a cable operator serving the metropolitan area of San Juan, Puerto Rico, will launch the BIAP Ad Widgets Advertising System on its net
--Cuban: "We Believe in the Future of the EBIF Platform and in Interactive Television"
 Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), announced Monday that it has signed an agreement to develop what it describes as "the first ever professional sports 'Team Widget'" for the NBA's Mark Cuban-owned Dallas Mavericks.
--Deals with Comcast's TVWorks, Cox, BIAP, Time Warner Cable
Earlier this month, [itvt] reported that Atlanta-based interactive TV technologies and services company, itaas, 1) has been tapped by Cox Communications to provide support for developers creating, testing and launching ITV applications for the cable MSO's tru2way and ETV-EBIF implementation, via its flagship itaas istart Developer Program; and 2) has licensed an EBIF engine developed by Comcast-owned TVWorks and is now offering cable operators an EBIF deployment package that includes a license, deployment support, and maintenance services. Here are two other pieces of news from itaas that might be of interest to our readers:
Adds Tiered Asset Management to its MediaHawk Video Servers
Concurrent says it has successfully integrated its Myriad line of advance advertising products with systems from BIAP, Invidi and This Technology, in order to develop advanced advertising solutions based on the SCTE-130 and EBIF standards. The four companies, which are currently working on solutions that enable such advanced advertising functionality as targeted VOD ad insertion, bumpering, telescoping and reporting, say that over the coming year they will collaborate on product interoperability and integration, and pursue joint marketing initiatives, including interoperability demonstrations at industry trade shows and summits.
SureWest Deploys BIAP EBIF Platform and Interactive Applications
Interactive TV technology provider, BIAP (note: the company's name is an acronym for Broadband Interactive Applications), has secured a five-year license agreement for its ETV User Agent with Time Warner Cable. The software will enable Time Warner Cable's digital set-top boxes to run EBIF applications created by the operator itself or by third parties such as TV networks. In addition to supporting third-party EBIF applications, the BIAP ETV User Agent will support the newest version of Time Warner Cable's MDN navigator.
 Earlier this week, Plano, Texas-based interactive TV technology provider, BIAP, announced that it has signed a five-year license agreement with Time Warner Cable that will see the latter using BIAP's ETV User Agent in its advanced advertising platform. According to the companies, the BIAP software will enable Time Warner Cable digital set-top boxes to run EBIF applications created by the operator itself, or by third parties such as broadcast networks. In addition, the BIAP ETV User Agent will support a new version of Time Warner Cable's MDN navigator, the companies say.
US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the "broad
exposure" enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year's NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release:
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[i]Database
 Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!
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