--Rovi Teams with 20th Century Fox, Channel 4, OMD for UK Connected-TV Advertising Trial
--Rovi also Launches Canadian Connected-TV Ad Trial, Shares Results of US Trial, Sues Hulu
--Syfy to Extend "Haven" Storyline via Twitter
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
--Bluestreak Technology Launches Consulting Practice
--Interactive TV Advertising and Marketing Agency, BrightLine, Receives $30 Million Investment
--Cisco Sells its Juarez, Mexico Set-Top Box Manufacturing Facility to Taiwan's Foxconn
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:
[itvt] is pleased to present an AUDIO RECORDING of "The Buyers and Sellers of Interactive TV Advertising," a session at TVOT NYC Intensive (November 18th, 2010).
The panelists for the session were:
--Matt Bayer, supervisor, national broadcast, Carat
--Mike Bologna, director of emerging communications, GroupM
--Keith Kazerman, VP of sales, DirecTV
--Chris Pizzurro, principal, Leap Media Group (moderator)
--Dina Roman, SVP of sales, Scripps Networks
--Jen Soch, SVP/activation director, MediaVest
[itvt] is pleased to present an AUDIO RECORDING of "Interactive TV Advertising: Local Implementations, National Implications," a session at TVOT NYC Intensive (November 18th, 2010).
The panelists for the session were:
--Andy Addis, SVP of marketing and business development, Ensequence
--Andrew Capone, SVP of marketing and business development, NCC Media
--Dan Hassan, CEO, BackChannelMedia
--Stuart Lipson, principal, Leap Media Group (moderator)
--Patrick Peters, EVP and general manager of programming, FourthWall Media
The session was described in the TVOT NYC Intensive brochure as follows:
--Leap Media Co-Founders, Stuart Lipson and Chris Pizzurro, Explain the New Platform to [itvt]'s Tracy Swedlow
Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients, will today (Monday) announce the beta release of its AdYield.tv software (http://www.adyield.tv).
mDialog, a company best known for providing an in-stream advertising solution for iOS devices (i.e. iPad, iPhone and iPod touch), said Wednesday that it is extending its platform to the OTT market via support for the Roku platform.
Kudelski, SkyLife Form JV to Develop and Market Addressable and Interactive TV Advertising Solutions
--Companies Plan to Market Solutions Internationally, Following Deployment in Korea
The Kudelski Group, the Swiss company that recently acquired San Francisco-based interactive TV and advanced advertising technology provider, OpenTV, said Tuesday that it has agreed to form a joint venture with Korean satellite and hybrid services operator, SkyLife, to develop advanced advertising solutions, including solutions that will allow operators to implement addressable (i.e. geographically and demographically targeted) and interactive (e.g. telescoping-, RFI- and tcommerce-enabled) advertising. Such solutions, the companies say, will enable TV advertising to "become more relevant and interesting, therefore more profitable, as ads will be both interactive and specifically addressed to households."
--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution
Online video advertising network operator, Tremor Media, said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."