--adBrite in Interactive Video Advertising Partnership with Jivox
--ADB in Gateway Deal with Lithuanian Triple-Play Provider, TEO
--AT&T U-verse TV Customers Gain Access to Showtime's "TV Everywhere" Web Site
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Independent ad exchange provider, adBrite , said Thursday that it is partnering with cross-platform interactive video advertising company, Jivox , to offer advertisers video ads that incorporate Jivox's interactive and social-sharing capabilities. According to the company, the partnership will allow end-users to: "1) Share ads on popular social networks. 2) Watch...