My name is Krystelle Lorraine and I am a specialist in Social TV/Entertainment and the Social Viewing experience as a whole. Social TV (and Social Entertainment) can be described as the intersection of social media and television (Social Entertainment includes music and film as well). Social TV includes the social media activity on Facebook, Twitter, etc., as well as the use of “Second Screen” applications, such as GetGlue and Yap.TV which allow audiences, using their smartphone, to “check-in” to what they are watching and share their favorite TV shows with others. The Social Viewing experience is how the audience uses social media while they are enjoying TV, film, and music. I research and understand how to best leverage this interaction to the benefit of both the viewer and the content providers. Social TV/Entertainment is rapidly becoming an industry disrupter, causing content providers to re-strategize, advertisers to re-establish how they select where to invest money, and viewers to re-access how they can experience entertainment through the use of social media. Because this is all so new and becoming such a vital part of everyday life, it’s important to have a place to promote discussion about this topic. I believe that I could bring my unique perspective to the blog which includes having first-hand experience seeing how Social TV/Entertainment affects talent, producers, networks, advertisers, and the audience.
As founder of a privately held Celebrity Social Media Management & Strategy firm, I provide a spectrum of services from basic profile management to full social media campaigns to maximize audience engagement and secure celebrity social media endorsements. I have a wide range of clients, from Emmy-nominated actresses to internationally recognized stand-up comics. Through my work, I have established contacts in the social media industry to realize a celebrity’s goals in social networking.
I am proud to be the Creator, Executive Producer, Social Media Producer, Writer, and Host of the first-ever “social after show” which will air on Time Warner Cable in Fall 2011. The social after show acts as a hub for all social and internet activities surrounding a specific TV show. The show provides fans with a single source of information for everything going on with their favorite TV shows, whether it’s live chats with a cast member, special behind-the-scenes footage, what’s trending, or what other fans are saying. This show is the first of its kind and will be a catalyst to draw more advertising revenue to the most social shows by increasing online activity on a TV program’s website and encouraging conversation on social networking.
My passion for Social Media and professional experience made me very active in the Social Media/Social TV community. As such, I am very happy to be a Social TV blogger for Interactive TV Today.
