My career spans nearly 20 years of traditional marketing and promotion through creative video & media production as well as e-commerce and new media marketing.
At QVC, I have managed large creative and technical departments consisting of 5 businesses and 65 staff. (Post Production, Graphics, FMV, Digital Display & Operations)
While at QVC I took the lead role in four complete re-brand projects across QVC’s on-air brand with ties into QVC.com. Besides leading the promotion and on-air advertising for all QVC Brand and properties, I have extensive experience in leveraging media content across QVC’s “multi-channel” platforms to engage and entice the online customers.
My accomplishments in the E-commerce & Web space include:
Using media/video across both On-air and on-line(Web, Social) to engage the customer, increase session length and trigger increased conversion
Achieved 15% increase in conversion for web customers using video on product detail page.
Increased time-on-page and video duration to over 2 minutes in specific product categories (Beauty and Electronics)
Worked with QVC.com video publishing and sales teams to brand strategy for various high profile vendors to include welcome videos, how to videos and instructional videos
Leveraged said content across QVC.com and on Facebook and Youtube for increase in brand exposure. (Facebook grew from 4000 to 150,000 fans in 12 months.)
Spearheaded live webcasts for value added content 2-3 times per-month to increase customer retention from on-air show and encourage incremental sales. (Some resulted in nearly 100k in additional sales)
Extensively deep experience in on-screen graphical displays for product information though four complete re-brands of our on-air graphics. These were most always tied to re-build of product detail page on web.
My skills blend a natural creative instinct with a strong understanding of advertising, marketing and e-commerce to increase customer engagement. I have very strong experience in both hands-on and management of media production, media management and content distribution staff and platforms.
I am an avid student of emerging media technology that spans everything from mobile apps, OPV’s, Cable, IPTV delivery and Steaming Content over web and set-top box applications.
Over my tenure I have a proven track record goal setting and achievement, team development, skill advancement and the ability to spot and leverage talent for maximum impact.
I can organize and drive extremely complex projects & ideas at once.
I have solid budget acumen showcased by more that 3% reduction in operating costs annually as well as successful development of yearly and long range capital planning.
I thrive in fast-paced energetic environments and get energy from others. I pride myself on generating new ideas and fresh perspectives on established process and practices.
Sincerely,
James Zdancewicz
jimzdancewicz@comcast.net
267-249-8972
