SPEAKERS
Paula Byrne, Managing Director, Pushbutton
Paula Byrne has been a leading figure in the UK Interactive TV Industry for over 13 years. As Managing Director of Pushbutton, she runs the UK's most prolific interactive TV agency specialising in IPTV, Broadband and red button iTV solutions for broadcasters and advertisers. Her clients include all the major UK broadcasters including the Disney Channel, the National Geographic Channel, the BBC, BSkyB, and the UK's largest commercial broadcaster, ITV. Advertising clients include Kodak and Guinness. Most recently her company has designed and built the front end of ESPN360's broadband site in Europe delivering free and PPV video content.
Before founding Pushbutton in 2002, Byrne spent six years as Product Development Director For Sky Active, the original home of interactive TV in the UK. Here she was responsible for creating the BSkyB platform's original interactive services including enhanced TV, interactive advertising and games. In 1995/96 Byrne managed BT's ground- breaking trial of Video on Demand services.
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