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ABOUT THE EVENT

The second annual TV of Tomorrow Show will take place March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts.

The TV of Tomorrow Show 2007 was praised by sponsors, speakers and attendees not only as a true "experts' conference" that attracted a veritable "who's who" of the interactive TV industry, but as a completely unique and enjoyable experience.

A Different Kind of Event…

Here's what makes the TV of Tomorrow Show so different from other high-tech conferences and tradeshows:

•	It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, telco TV, wireless, Internet TV, DVRs, handheld devices, iPods, game consoles, etc.)
•	Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
•	Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
•	The panel sessions are structured, educational, rigorous and highly focused, and even include moderated debates on hot-button issues. Our goal is to ensure that they are as thorough and informational as [itvt]'s regular interview features.
•	The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics.
•	The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
•	The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building, close to great restaurants, hotels, museums, theaters and more.
•	Finally, the event is designed to be fun. It features challenges, contests (all with a practical purpose), and a range of other community-building activities.

But Don't Take Our Word for It…

Here's what sponsors, exhibitors, speakers and attendees are saying about the TV of Tomorrow Show:

"Not only was it a perfect showcase for our technology, executives and products; but (as promised) the quality and depth of the panels and attendees was excellent--the event was packed with industry leaders, experts and visionaries. TV of Tomorrow enabled GalleryPlayer to create new and important business relationships from all over the world." Rusty Citron, former VP of marketing, GalleryPlayer (2007 Grand Show Sponsor and Exhibitor)

"We were delighted with the quality of conversations we had at TV of Tomorrow. Equally, the papers were of a high standard, as were the speakers. Tracy, Richard and their team are to be commended for creating a differentiated event that was both productive, and yet unusually enjoyable." Sam Pemberton, group CEO, The Softel Group (2007 Interactive Diamond Sponsor and Exhibitor)

"TV of Tomorrow was an excellent show, especially when you consider that it was a new event. An eclectic mix of design, programming and technology set in a great facility, great speakers and great insights...Well done!" Mark Jeffery, senior director of marketing, ICTV (2007 Interactive Diamond Sponsor and Exhibitor)

"In 2007, TV of Tomorrow stood out as a unique conference in many ways. It brought together a diverse range of talents and experiences from across the digital landscape, in a venue conducive to discussion and debate, delivering a fresh look at the television of both today and tomorrow." Matthew Huntington, VP of solutions marketing, OpenTV (2007 Interactive Diamond Sponsor and Exhibitor)

"I think the show was excellent. Your choice of moderators and panels was astute and resulted in some really high-quality discussion. I think the show will become a mini-institution." Amos Manasseh, VP of global sales and marketing for participation TV, OpenTV UK (2007 Interactive Diamond Sponsor and Exhibitor)

"TV of Tomorrow was the place to be to meet the key people in interactive TV today. We also found the seminars informative and cutting-edge." Mike Malcy, VP of marketing and business development, Vidiom (2007 Multiplatform Platinum Sponsor and Exhibitor)

"The TV of Tomorrow Show was a who's who of the ITV industry--all in a personal environment where the break-out time was extremely valuable. The panels went deep into topics as opposed to the boring product presentations I typically sit through. This show picked up where the other big shows have left off. Thanks Tracy!" Tyrone Lam, former president, Buzztime Entertainment (2007 Lunch Break Sponsor)

"The first [itvt] TV of Tomorrow Show in 2007 was a great success and has become a must-attend event for Navic Networks. Tracy and Richard's thorough reporting across interactive and multiplatform TV enables them to assemble relevant speakers and offer truly worthwhile panels on the industry's most compelling topics of the day." John Hoctor, VP of business development and marketing, Navic Networks (2007 Exhibitor)

"Thanks very much for including me in your great conference. I enjoyed very much meeting you and getting to know some of the other participants. Overall, [it was an] exciting group of folks doing some fascinating things!" Peter M. Fannon, VP of technology policy, government and regulation, Panasonic Corporation of North America.

"Just wanted to congratulate you on such an interesting and well-run conference last week. I had a fascinating time listening to the speakers and schmoozing my ass off between sessions. I knew you'd created something especially good, as I found myself running up and down the stairs early Tuesday morning, not wanting to miss a bit of either simultaneously-happening session ("Battle of the Platforms" and "Interactive TV Standards"). The staff at Yerba Buena looked at me like I was nuts. Anyway, fantastic job. Great speakers and moderators throughout. Thanks for including me and I'm already looking forward to next year's." Tad Low, CEO, Spin the Bottle

"I was delighted by what I saw--the quality was fantastic." Seth Haberman, CEO, VisibleWorld

"I just wanted to send you a quick note to say how much I enjoyed the TV of Tomorrow conference. I thought it was a very well-done event on all fronts--the location/venue, the people attending and the discussions." Meredith Flynn-Ripley, CEO, Integra5

"I wanted to take this opportunity to tell you how great I thought the TV of Tomorrow Show was. I particularly enjoyed the diversity (both from a geographical and industry standpoint) of the attendees, which allowed for great panels/discussions as well as good schmoozing." Laurent Chemla, president and CEO, Ivy.tv (France)

"The conference was wonderful. It was both interesting and unique, as well as in the most beautiful setting of any conference I've been to recently! You should be very proud and I hope to attend many more in the future!" Jonathan Boltax, VP of programming and service management, Oberon Media

"The most substantive conference on that set of topics I have ever been to. Excellent top-notch panels. People that attended got a very true sense of what was going on in the industry. There was absolutely no grandstanding." Jon Dakss, VP of technology product development, NBC Universal

"Belated thanks for organizing a fantastic conference. Having been to many of these things, yours is one of the best because of the high quality of attendees and discussion. Plus you know everyone and are so sincere; it was really enjoyable on all levels. Thank you so much for including me." Lisa Hsia, SVP of new media and special projects, Bravo

"It was the best ITV event that I attended all year." Chris Monteferrante, senior director of advanced media sales, ESPN

"I wanted to congratulate you on the overall quality of the sessions, panelists, topics, venue, food, etc. It was a very engaging and enlightening event. Congrats!" Miguel Ramos, Qualcomm MediaFLO

Who Will Attend?

Broadcasters, programmers, network operators (cable, satellite, telco, wireless), Web 2.0/social-networking companies, consumer electronics manufacturers, creatives, technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, interface designers, advertising agencies, studios and other industry players.

What Attendees will Come Away with…

•	An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players are.
•	An understanding of the pressing technological challenges that need to be overcome as television becomes interactive and multiplatform.
•	An understanding of the emerging business models that are made possible by interactive multiplatform television.
•	An understanding of how user-generated content, social networking and other Web 2.0 phenomena are impacting the television space.
•	An opportunity to hear from and meet in person some of the most important people shaping the interactive multiplatform TV universe.

[itvt] will present our prestigious annual Awards for Interactive and Multiplatform Television at an evening ceremony at the TV of Tomorrow Show 2008. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process. To find out more about the awards, click here.

We are seeking artistic interpretations of the theme "The TV of Tomorrow" to be displayed at the show. If you have something you'd like to submit, contact Jill Andersen at 415-240-2202 or jilleele@yahoo.com. Download our Call to Artists here.

We'll be announcing our line-up of TV of Tomorrow Show 2008 sponsors and exhibitors shortly. To find out more about sponsoring the show, click here. To find out more about exhibiting at the show, click here.