The TV of Tomorrow Show 2009: The Experts' Conference 

[itvt] Presents TVOT 2009

Thank you to everyone who helped to make the TV of Tomorrow Show 2009 such a success.

Please enjoy some fabulous new content from TVOT 2009. We now have a great intro video online which gives a glimpse of the personalities and ideas from the show. We also have an updated gallery and slideshow of images - we will be adding even more images in the coming week.  

[itvt] is also pleased to offer full video coverage of the TV of Tomorrow Show 2009's Addressable Advertising panel free of charge.

We are also offering free video of Arthur Orduna of Canoe Ventures in conversation with Leslie Ellis, author of the popular column, "Translation Please."

Other items of interest include:

• Tim Kring, executive producer and creator of "Heroes," in conversation with Brian Seth Hurst of the Emmy Awards
• the 6th Annual Awards for Leadership in Interactive and Multiplatform Television
• a panel discussion on the emerging "over-the-top" phenomenon
• never-before-seen demos of new interactive TV and 3D technologies and platforms
• a panel that examines advanced ITV advertising deployments and trends, including metrics
• a designer roundtable featuring some of the best ITV interface designers in the world
• a panel in which the EBIF developer community discusses ongoing efforts to deploy interactive TV applications on cable platforms
• a panel that examines the emergence of digital video ecosystems
• a panel in which VC's and other financial experts discuss the prospects for interactive video in the current economy
• an industry debate about the current state and future prospects of interactive TV across all platforms
• a panel that examines the latest IPTV deployments around the world and attempts to discern what's next
• a panel in which industry insiders analyze the emergence of new social TV concepts, technologies, and trends
• a panel devoted to lessons learned from real-world interactive TV deployments

Click here to request a full list of video content available with pricing.

TV of Tomorrow Show Highlights

--A Keynote Address by Ian Blaine, CEO of thePlatform, on the evolution of broadband video into a user experience that combines video consumption with social networking. Blaine discussed new efforts by the cable industry to bring premium content online (note: for more on these efforts, news of which broke just recently, see the reports in the Wall Street Journal and the New York Times).

--A Q&A session between Tim Kring, creator and executive producer of "Heroes," and Brian Seth Hurst, second vice chair of the Academy of Television Arts & Sciences. Kring discussed how and why his show--winner of a 2008 Primetime Emmy Award for Interactive Television--has become a global, multiplatform interactive phenomenon, engaging its audience on the TV screen, in alternate reality games (ARG), on mobile and more.

--A Q&A session between Arthur Orduna, CTO of Canoe Ventures (formerly Project Canoe), and Leslie Ellis, author of the popular column, "Translation Please." Orduna provided attendees with an in-depth overview of the who, what, where, when, why and how of the cable-backed advanced advertising initiative that his company is leading.

--A session in which a panel of high-profile industry experts debated the future of interactive TV and attempt to determine which platform(s) will be the most fertile ground for interactive TV applications going forward, or whether the concept of specifically interactive TV applications, tied to specific platforms, is in fact one that may soon prove outdated.

--A session that explored new "over-the-top" technologies that bring Internet video to the living room, and that will attempt to determine whether such technologies present a threat to, or a potential opportunity for, cable, satellite and other pay-TV operators.

--Sessions on addressable and interactive advertising, interactive TV design, the broadband video economy, interactive video ecosystems, real-world lessons from commercial interactive TV deployments, social TV, new user experiences, the ITV developer community, broadband video advertising, funding and monetizing interactive TV in a challenging economy, and more.

Click here for a full schedule of sessions and speakers.

The Geeks - specially for TVOT

Among the entertainments enjoyed by TVOT attendees were two animations created specially for the TV of Tomorrow show by Steven Rotblatt the maestro behind Rubber Chicken Cards.

Part 1

Part 2

Extras

RocketOn were among the many exciting companies demos at the show. Their technology allows you to take your avatar everywhere you go online - to give it a try on this site just click on the icon at the bottom left of the screen.

TCHO is the chocolate company where Silicon Valley start-up meets San Francisco food culture. Attendees at the TV of Tomorrow Show 2009 were able to enjoyed their latest fabulous creations.

A Unique Event

TVOT is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, telco TV, wireless, Internet TV, DVRs, handheld devices, iPods, game consoles, etc.)

• Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
• Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
• The panel sessions are structured, educational, rigorous and highly focused, and even include moderated debates on hot-button issues.
• The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics.
• The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities.
• Finally, the event is designed to be fun. It features challenges, contests (all with a practical purpose), and a range of other community-building activities.

2010 Sponsor
& Exhibitor Opportunities

2010 Sponsorship opportunities include:

• General TV of Tomorrow Show sponsorship packages: Grand Show, Premier, Diamond, Platinum, Gold, Silver, Panel Sponsor, Creative Partner, and Media Partner
• Sponsorship of the [itvt] Awards for Interactive and Multiplatform Television
• Sponsorship of coffee breaks, lunches, and cocktail receptions
• Branded bags, signage, giveaways, etc.