iads

[itvt] Presents...TVOT NYC Intensive 2012

East Coast "TV of Tomorrow Show" Event Will Feature Three Tracks, over 100 Expert Speakers and Panelists, Hands-On Workshops, the Return of [itvt]'s Popular Holiday Party, and Much More Tickets on Sale Now: Special Early-Bird and Group Rates Available [itvt] is pleased to announce that our third annual TVOT NYC Intensive will take place Monday, December 10th at 730 Third Avenue in Midtown Manhattan . As its name implies, TVOT NYC Intensive 2012 will pack...

The iTV Doctor Interviews BrightLine President, Michael Finn

[itvt] has just published the latest edition of Rick Howe 's regular column, " The iTV Doctor Is In! " This edition of the column features an interview with Michael Finn , president of high-profile interactive TV advertising agency, BrightLine .

Interactive TV News Round-Up (III): Google, SageTV, HBO, Limelight

--Google Acquires SageTV
--App Lets Fans Insert themselves and their Facebook Friends in "True Blood" Video
--Limelight Launches Interactive In-Stream Video Ad Formats for iOS and Android
Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form: Google has acquired SageTV , a provider of media center and PVR software for the PC, presumably with the goal of using that company's technology to enhance its Google TV platform. "We're thrilled to announce that SageTV has been acquired by Google," a statement on SageTV's Web site reads. "Since 2002, we've worked...

Canoe, ANA Announce Initial Participants in their CEE MEE Initiative to Study Interactive TV Ads

News Round-Up

--Report: Kip Meek to Be Named Chairman of Project Canvas
--never.no Announces its Booth Plans for IBC 2010
--Social Animal Creates Interactive 360-Degree Video for Zipfizz
--Unicast Report Details Engagement Levels with Different Interactive Ad Formats
--Zee TV Invites Viewers to Help Name and Market New Show
Here is a round-up of some other interactive TV-related stories we are following: Project Canvas --an initiative that sees 1) the BBC and other UK public-service broadcasters, 2) UK ISP's, BT and TalkTalk, and 3) UK broadcast transmission company, Arqiva, partnering in order to attempt to develop a common standard and interface for the delivery of online catch-up services such as the BBC iPlayer, the ITV player and 4oD, as well as other Internet-based services...

News Round-Up

--Report: Google CEO, Schmidt, Championing "Interactive Video Ads"
--Reports: Hulu Planning International Hulu Plus Launch, Is in Talks about Launching on US Cable VOD
--MTV Acquires Social Gaming Company, Social Express
--Panasonic in VieraCast OTT Deal with AceTrax
--PlaySpan Launches Micropayments Service for Broadband Video
--USPTO Suspends DISH Network's Application to Trademark "TV Everywhere"
--Comcast Attempting to Register "DVR2Go" with USPTO
--Visiware Develops Multiplayer Skill-Based Internet Games for France's TF1
--YouTube Announces 4K Support, Partner Grants Program
Here are some other interactive TV-related stories we didn't have room for in this issue: Google is championing "interactive video ads," the company's CEO, Eric Schmidt, told the Wall Street Journal's Jessica Vascellaro at Allen & Co.'s Sun Valley conference last week. "Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages," Vascellaro writes. "That means they could allow Web users to watch a video,...

News Round-Up (III)

--Clearleap, Arris Integrate Technologies to Offer Content Management Solution for VOD and Ad Services
--Clicker Media Launches Clicker Live
--Clikthrough Powers Interactive Video Commerce Service for Elle Magazine
--Comcast Media Center Launches Managed Solution for Delivering ETV Apps Less Expensively
--Concurrent Launches MediaHawk VX Multiscreen Video Delivery Software
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Clearleap , a company that offers a technology platform for bringing Internet-sourced video content to television sets, and Arris, a company whose offerings include a range of VOD...

News Round-Up (V)

--FourthWall Media's EBIF-Based Ad Widgets System Deployed by Puerto Rico's OneLink
--FourthWall Media in Interactive TV Advertising Deal with Axesa Servicios de Informacion
--Report: Google May Unveil Android-Based TV Software at I/O Developer Event Later this Month
--Gotuit Powers "The VIEWer's Choice" for ABC's "The View"
--High-Profile Interactive TV Advertising Figure, Tim Hanlon, Joins Catalyst S+F
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. FourthWall Media , the interactive TV technology company formerly known as BIAP, has announce d that the OneLink San Juan cable system in Puerto Rico has deployed its...

News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

Cablevision Trumpets Success of First Batch of Optimum Select Interactive TV Advertising Campaigns

--Claims 70% Lead Conversion Rate for Most Recent Colgate-Palmolive Campaign
New York-area MSO, Cablevision , is trumpeting the results of the first set of campaigns powered by its new proprietary (i.e. not EBIF-based) interactive TV advertising service, Optimum Selec t. The service presents viewers with a "select button overlay" which appears at the bottom of the TV screen during a commercial and which invites them to press the "SEL" button on the remote control for more information on an advertised product. Once the viewer presses...

Pages