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"Social TV, Viewer Data and Monetization" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, "Social TV, Viewer Data and Monetization," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

Interactive TV News Round-Up (II): BlackArrow, Bluefin Labs, CEA

--BlackArrow Hires Three Execs to Support Expansion onto New TV Platforms
--Bluefin Labs Provides Social-TV Metrics for the Golden Globes Telecast
--CEA: 53% of Online US Adults Watch Streaming or Downloaded Video in the Home

Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Interactive TV News Round-Up (VI): Technicolor, Intel, Samsung, Vizio, TiVo

--Technicolor Launches Cloud-Based Media-Storage/Second-Screen App, M-GO
--TiVo Research Shows OTT and Recorded TV Viewership Surpassing Live TV
--TiVo Releases New Premiere Software, Android App, Demo's Streaming to iPads

Due to the large volume of news being generated by this week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Thank You to Our Sponsors, Moderators, Speakers and Artists for Making TVOT NYC Intensive 2011 a Huge Success!

[itvt] would like to extend a big Thank You to the sponsors, moderators, speakers and artists who helped make TVOT NYC Intensive 2011 such a success:

 

SPONSORS

Canoe Ventures Publishes In-Depth Report on TVOT NYC Intensive 2011

--Topics Covered Include Interactive TV Advertising, VOD and Dynamic Ad Insertion, ACR, HTML5, Social TV, New Multiplatform Market Opportunities, and More
--Download the Report Here

Canoe Ventures has just published an in-depth report on TVOT NYC Intensive, the annual New York edition of [itvt]'s TV of Tomorrow Show, which took place Monday, December 5th in Midtown Manhattan. Canoe was the premiere sponsor of the event.

New TVOT NYC Intensive Panel Session to Feature Prominent Figures from Industry and Academia

--Panelists Include Professor Bobby Calder of Northwestern University's Kellogg School of Management; Craig E. Moffett, Senior Analyst at Sanford C. Bernstein & Co.; Professor David A. Schweidel of the University of Wisconsin-Madison School of Business; and Matt Seiler, CEO of Mediabrands
--Session to Be Led by Seth Haberman, CEO of Visible World

[itvt] is pleased to announce the line-up of panelists for the session, "Starting with a Clean Slate: Industry Experts Envision TV's Ideal Evolution," at TVOT NYC Intensive 2011 (December 5th, 730 Third Avenue, New York: view the schedule of sessions here; purchase tickets here). The panelists include:

INdustry: Will Targeted Advertising on TV Be Better than on the Web?

For this edition of INdustry, we spoke with Eric Schmitt, EVP of Allant's cable and media business. Allant is a company to watch. An established player in the market services (database marketing, direct marketing, etc...) business, Allant has traditionally helped TV service providers manage customer lists and implement consumer direct marketing campaigns for old problems such as subscriber acquisition and churn management.

Announcing the Schedule of Sessions for TVOT NYC Intensive 2011

 

Announcing the Schedule of Sessions for TVOT NYC Intensive 2011


[itvt] is pleased to announce the schedule of sessions for the second annual TVOT NYC Intensive (Monday, December 5th, at 730 Third Avenue in Midtown Manhattan). A PDF version can be downloaded here.

INdustry: How Apple's Smart Genius TV Could Win Big

Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple's entry into the Smart TV market.

 

 

 

 

 

 

 

 

 

New Edition of Michael Collette's INdustry Column Profiles Interactive TV Advertising Agency, BrightLine

--BrightLine Has Conducted Over 280 Interactive Ad Campaigns

[itvt] is pleased to present the latest edition of INdustry, our new column by interactive TV industry veteran, Michael Collette, managing director of MediaTech Strategies.

Interactive TV News Round-Up (III): easeltv, Virgin Media, TiVo, Microsoft Xbox 360, Nielsen

--easeltv Tapped to Expand Apps Library for Virgin Media's TiVo-Powered Hybrid-TV Service
--Microsoft Significantly Expands its TV Offering for Xbox 360
--Nielsen/NM Incite Study Finds Correlation between Social Media "Buzz" and TV Ratings

See video

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

New Interview with Harold Geller, SVP of Cross-Industry Workflow at the 4A's and Managing Director of the Ad-ID Project

--Geller Discusses the Standardization Work of the Ad-ID Project

[itvt] has just published an audio recording and an unedited transcript of an interview with HAROLD GELLER, SVP of cross-industry workflow at the American Association of Advertising Agencies (4A's) and managing director of the Ad-ID project.

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806