--Universal to Offer New Eddie Murphy Movie on VOD Just Three Weeks after Theatrical Premiere
--Warner Bros. Launches "Vampire Diaries" Facebook Game
--YuMe Unveils New Interactive/Social Cross-Platform Video Advertising Products
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Universal Pictures is teaming with its corporate parent, Comcast , on a premium VOD test that will see it making its new Eddie Murphy movie, " Tower Heist ," available to 500,000 Comcast subs in Atlanta and Portland, Oregon three weeks after its November 4th theatrical premiere, the Los Angeles Times'...