New Edition of StoryCentric Features Part II of Brian Seth Hurst's Interview with Tracy Fullerton, Director of the Electronic Arts Game Innovation Lab

[itvt] is pleased to present the latest edition of StoryCentric, our new video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of the column features the second part of Hurst's discussion with Tracy Fullerton about the relationship between interactive storytelling and games. Fullerton is associate professor in the Interactive Media Division of the USC School of Cinematic Arts, and director of the Electronic Arts Game Innovation Lab.