"Content and Rights at the Center of the Second-Screen Experience: Who Owns What?" at The TV of Tomorrow Show 2012

[itvt] is pleased to present a video recording of the session, "Content and Rights at the Center of the Second-Screen Experience: Who Owns What?," which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th).

The session was described in the show brochure as follows:

"Emerging technologies have allowed mobile/OTT companies to create new TV-centric user experiences and thereby generate revenue. Yet in order to create these "second-screen" experiences, these companies leverage programming and other content that has not been directly licensed.

This panel will attempt to untangle the interlocking creative, business, legal and technical issues at the core of the evolution of new second-screen businesses. Questions to be addressed include: Do traditional ownership rights for static content extend to the synched world? Who owns the rights to trigger interactive experiences off the broadcast signal? Are second-screen app and service providers free to pull and repurpose social-media/user-generated content from sources such as Facebook, Twitter, Foursquare and GetGlue? Howard Stern, for example, live-tweeted an airing of the movie, 'Private Parts,' a little over a year ago--do second-screen app publishers now have the right to repost those tweets in sync with subsequent airings of the film?"

Panelists included:

• Calvin Carter, President, Bottle Rocket Apps
• Channing Dawson, Senior Advisor, Scripps Networks
• Scott Maddux (Moderator)
• Ashwin Navin, CEO, Flingo
• Craig Palmer, CEO, Wikia
• Zane Vella, CEO, Watchwith