"The Anatomy of a Companion App," "Who Owns the New Screen Experiences?," and "Avoiding the App Graveyard" at The TV of Tomorrow Show 2012
As promised, here is more information on the TVOT 2012 Presentations that will be delivered by Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting; Dale Herigstad, Chief Interaction Officer at Possible Worldwide; and Anthony Rose, co-founder and CTO of zeebox. (Note: to view the full TVOT Schedule of Sessions, click here; and to purchase tickets to the show, click here.)
10:35-11:05AM, Tuesday June 12th
Special Presentation: The Anatomy of a Companion App
Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.
1:30-2:00PM, Tuesday June 12th
Special Presentation: Who Owns the New Screen Experiences?
TV and other entertainment screens define three "spaces" that designers must take into account: Surface Space (the surface of the screen), Content Space (the content and information that exists through the window of the screen), and Interaction Space (additional content and information in the space between the viewer and the screen).
Four-time Emmy Award-winning interactive TV designer, Dale Herigstad, Chief Interaction Officer at Possible Worldwide, will cast light on how designers of television experiences address these three spaces and their inter-relationships; and will explain how traditional notions of design are being challenged by new interactive TV technologies that have empowered the viewer and made the Interaction Space much more dynamic, complex and unruly than before. How do designers create television experiences in an era when
viewers have taken over control of the Interaction Space?
9:00-9:30AM, Wednesday June 13th
Special Presentation: Avoiding the App Graveyard
What happens to your apps when the season ends? For consumers, it's an iPhone desktop littered with non-functional, unused apps. For TV networks, some of which have upwards of 200 show-specific apps that need constant love and maintenance, it's a major headache. Welcome to the App Graveyard.
As the second screen takes off, broadcasters are creating a myriad of apps and enhancements for their programming. Dot-com start-ups create apps aimed at specific market segments--sports, movies, etc. And everyone has a different take on acquiring users: give them stickers, give them discounts, give them points.
A world where you need to download a new app every time you switch TV channels isn't viable for either consumers or media companies.
So, what's the answer?
Anthony Rose, co-founder and CTO of high-profile UK-based second-screen company, zeebox, will share his thoughts about how consumers, TV networks, advertisers and talent have an unparalleled opportunity to
harness the power of the second screen in ways that change the rules and improve the dynamics for the entire industry.