Interactive TV News Round-Up (IV): Function(x), Viggle, Intel Atom, ITV
--Function(x): TV Loyalty App, Viggle, Has Surpassed 250,000 Users, 7 Million Check-Ins
--Intel Launches 32nm Atom SoC for Set-Top Boxes and Media Gateways
--ITV's New News Site Optimized for Smartphones, Tablets, Connected TV's
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format.
- Function(x), the company that recently launched the rewards-based social-TV loyalty-program app, Viggle, and subsequently acquired rival Loyalize (see the articles published on itvt.com, January 19th and February 20th), announced last week that Viggle has added over 250,000 registered users since its launch and has exceeded 7 million programming check-ins. "Viggle members have been spending an average of 89 minutes a day within the app and engaging an average of 36 times per session with the wide variety of TV-related Viggle games, videos and interactive ads," the company states in its press materials. "Viggle members have redeemed 123,000 rewards with gift cards from BestBuy, iTunes, Amazon and Starbucks and Hollywood Movie Money proving to be the most popular...The addition of Viggle Live programming has added to the high levels of consumer engagement. Powered by Loyalize, a recent acquisition, Viggle Live enables television viewers to participate in real-time polls, quizzes and trivia tied to the live shows they're watching. The company ran successful Viggle Live events sponsored by Bing and Miracle Whip during the Super Bowl, Oscars and Grammys. Last week, the company announced that Dove Men+Care will also sponsor future Viggle events...Available as a free download in the iTunes App Store, Viggle can automatically check TV viewers into live, DVR'd or online TV content from more than 160 channels. Viggle works with iOS devices such as iPhone, iPad and iPod touch. The company also plans to release an Android version in the near future."
- Intel has launched the Intel Atom CE5300 Media Processor system-on-a-chip (SoC) for set-top boxes and media gateways, the first such product it has unveiled since it closed its Retail Digital TV arm last fall. "The Intel Atom CE5300 Media Processor (codenamed Berryville) is our 4th-generation SoC and our first 32nm part for this market segment that features a dual Intel Atom core with support for hyperthreading and virtualization, an advanced 3D/2D graphics engine, integrated power management, and an H.264 B-picture hardware encoder," the company explains on a corporate blog. "Intel's Service Provider Division (SPD) was created last October when the company wound down its Retail Digital TV business. Intel continues to target the smart-TV experience through various platform solutions for service providers. In fact, over the last year, leading service providers like Comcast, Free, Liberty Global/UPC, Bouygues Telecom, Numericable and Telecom Italia have announced or launched products on Intel silicon. So what products does SPD design and manufacture? We target telcos, and cable multi-service operators (MSO's), and satellite with media processor SoC's. Our line of cable modem SoC's, the Puma Family, is designed for set-top boxes, headed and headless gateways (the primary difference between headless and headed gateways is that the headed gateway renders to a display)."
UK commercial broadcaster, ITV, has launched a new news Web site, which makes extensive use of video, which is optimized for access on smartphones and tablets, and which, according to ITV managing director Robin Pembrooke, anticipates that consumers will increasingly be accessing news on connected TV's. "Putting digital at the heart of ITV's news operation, the site will draw on ITV's award-winning national and regional news-gathering operation, offering journalists from across ITV's extensive network of UK newsrooms the tools they need to quickly and efficiently break news and update stories online from wherever they are based," the broadcaster states in its press materials. "As part of the wider transformation of ITV News, the new site has been created in partnership with digital innovation and service design experts, Made by Many, and incorporates a rolling news timeline. The site draws not only from content created by ITV News journalists, but also reflects the conversations that happen around breaking news on other sites and platforms such as Twitter."