Interactive TV News Round-Up (IV): Miso, USA Network, Ooyala, Tennis Australia, DirecTV
--Miso Tapped by USA Network to Enhance "White Collar" with Broadcast-Synchronized SideShow
--Ooyala Teams with Tennis Australia to Enable Free, Live, Online Video Coverage of the Australian Open
--DirecTV Offering Interactive TV Coverage of Australian Open
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
- USA Network is using Miso's SideShow platform, which allows programmers, advertisers and distributors to deliver broadcast-synchronized content to smartphones and tablets (see the article published on itvt.com, December 14th), to enhance the show, "White Collar." "When viewers tune in during the mid-season, they'll be able to enjoy a special 'White Collar' SideShow using the Miso mobile app for iPhone and iPod touch," the network states in its press materials. "It provides a companion viewing experience that allows fans to comment on the action, get intriguing bits of trivia, share great quotes from the show, answer polls, and check-in to get exclusive 'White Collar' badges. There will be a new SideShow for each episode." USA Network has also launched a game, entitled "Mozzie's Mission" (http://www.mozziesmission.com) for fans of the show. "Starting yesterday, January 17, viewers began playing a six-week game designed to test their skills to see if they're advanced enough to partner with Mozzie in locating a hidden stash," the network's press materials continue. "Through a series of weekly challenges, Mozzie tests users' abilities in memory, their eye for detail, riddle-solving and more. Featuring original video shot on location in New York City, users must tackle each task in a variety of locations, some of which can be accessed in a 2012 Ford Explorer. When all six challenges are completed, a secret sweepstakes is unlocked providing the chance to win an iPad 2. Sponsored by Ford, Mozzie's Mission was created in conjunction with Eastin."
- Online video solutions provider, Ooyala, has partnered with Tennis Australia, the governing body of Australian tennis, to bring free, live coverage of the 2012 Australian Open to the Internet. "Beginning Monday, January 16, visitors to australianopen.com, the official Web site of the 2012 Australian Open, can watch live matches from all seven of the tournament's courts, as well as special features, highlights and interviews from one of the year's most popular events in tennis," the company states in its press materials. "Tennis Australia selected Ooyala as its official online media partner for its ability to quickly integrate its personalized digital video solutions with australianopen.com to create a premier live sports video experience that will attract millions of visitors from around the world over the course of the tournament. This is the first time the Australian Open will be delivered online for free. In addition to helping Tennis Australia monetize its online video offering with a variety of Ooyala-powered video advertising tools, Ooyala's digital video technology will dramatically increase viewership of the Australian Open through its seamless multi-device delivery to tablets, smartphones and other devices, and through syndication of videos to YouTube and other news and sports Web sites. Ooyala also handles important geographic content restrictions to comply with Tennis Australia's broadcast partner requirements."
In related news: DirecTV is currently offering interactive TV coverage of the Australian Open. "DirecTV, in partnership with ESPN and Tennis Channel, brings you unprecedented live coverage of the Australian Open," the company states on its Web site. "From January 15 to 22, watch exclusive live coverage of the outer-court and early-round matches. Plus get up to six matches at the same time on the Mix Channel (Ch. 701). All in HD and only on DirecTV. The Australian Open Experience is available to all DirecTV customers at no extra charge." According to the company, the interactive TV coverage consists of the following elements: "1) Mix Channel (Ch. 701)--Watch up to six live matches, including the network broadcast plus five bonus channels of outer-court coverage, all at the same time. Select any one channel and tune in directly. 2) Match Guide--Press the red button on your remote and see scores from matches in progress on the court channels (chs. 702-707), plus the schedule for upcoming matches. 3) Recent Results--Stay on top of all the action and see real-time scores for both in-progress and completed matches. Press the red button on your remote and select Recent Results to activate. 4) Men's and Women's Draws--See who made it and who didn't. A complete round-by-round chart shows you which players are still in it and how they got there."