Ensequence to Integrate Civolution Watermarking Technology
-- Deal Could Allow Cable Programmers to Sync Content with Mobile Phones and Tablets
Cable programmers will be able to deliver interactive content to mobile phones and tablets that is synced to TV shows, under an agreement that Ensequence announced with Civolution Wednesday.
The companies said that they will integrate Ensequence's iTV Manager platform with Civolution's VideoSync product, which uses automatic content recognition technology to identify programming that is being watched on a TV or PC.
In addition to using Civolution's ACR technology to deliver second-screen content during live TV programming, Ensequence said it will be able to enhance content that is stored on digital video recorders.
"Automatic content recognition is bringing new possibilities to our industry and we are excited to offer this innovative capability to our customers," Ensequence chief technology and product officer Aslam Khadar said in Wednesday's announcement.
Ensequence struck a similar deal in August with Zeitera to integrate its iTV Manager platform with Zeitera's ACR applications. That agreement could allow programmers and advertisers to deliver behind-the-scenes content or electronic coupons to viewers using mobile phones and tablets.
Ensequence supplies its interactive TV technology to several cable programmers, including ESPN, CNN, HBO, MTV, Spike TV, Showtime, QVC and HSN.