Interview: Jeff Siegel, Rovi's SVP of Global Media Sales, on the Company's Connected-TV Advertising Efforts
In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Jeff Siegel, SVP of global media sales at Rovi, discusses the company's connected-TV advertising network, which delivers ads to such platforms as Samsung, Sony and Toshiba. Among other things, he explains how viewers are interacting with the ads on the network, describes the kinds of data these interactions are generating, and provides information on other recent and forthcoming developments in Rovi's connected-TV advertising efforts, some of which have yet to be officially announced.
Similar entries
- Interview: Jeff Siegel, Rovi's SVP of Global Media Sales, on the Company's Connected-TV Advertising Efforts
- Interview: ActiveVideo Networks President and CEO, Jeff Miller
- Interview: ActiveVideo Networks President and CEO, Jeff Miller
- Interview: Founder and CEO, Somrat Niyogi, on Miso's New SideShows Offering
- Interview: Founder and CEO, Somrat Niyogi, on Miso's New SideShows Offering
- Interview: RCDb CEO, Zane Vella
- Interview: Paul Liao, John Carney and Jean-Francois Mule on CableLabs' Decision to Launch a Satellite Office in San Francisco
- Interview: Ensequence's Kevin Hurst on the Company's New Interactive TV Deal with Comcast Spotlight
- Interview: Geoff Katz on the Primetime Emmy Engineering Awards
- Interview: Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)
- Interview: Geoff Katz on the Primetime Emmy Engineering Awards
- Interview: Dan Hassan on BCM's Clickable TV Platform, its Partnership with Knology, and More
Become an [itvt] User!
We encourage our readers to become [itvt] registered users and participate in building the site and it's community.
Anyone can become a registered user, create their own professional profile, publish their own thoughts or links in the [itvt] Community Blogstream, comment on existing blogs and news items, and add [i]Database company profiles.
If you are not yet a member sign up today.
Comments
Who is going to want to
Who is going to want to voluntarily interrupt their TV experience to watch ads ad interact with them on IPTVs? We are moving towards skipping TV ads altogether. Unlike ads on Mobile devices, location or targeting are pretty much moot here. The "ad network" includes a "number of diff sites that [they]manage and own" but what are those sites? The Rovi site? They have very little traffic and are not a known brand at all. Specs for ads online versus on IPTVs are very different so this really is just a pain in the neck from an ad-buy perspective and is probably ROI-negative! Very opaque pitch here.