Interactive TV News Round-Up (III): Flipboard, ITV, Monterosa, metaio
--Report: Flipboard to Incorporate Movies, TV Episodes
--New ITV Game Show to Feature Monterosa-Developed Play-Along Social-TV Experience
--Version 3.0 of metaio's junaio AR Browser Lets Users "Scan the World"
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.
- Flipboard, a company that allows users to combine articles from publications such as the Economist and Oprah.com with social media feeds, in order to create a personalized online magazine for the iPad, plans to secure deals to carry movies and TV episodes, putting it into competition with such companies as Netflix and Hulu, according to Reuters' Sarah McBride. Flipboard chairman and CEO, Mike McCue, told McBride that he expects to "tackle" the company's video project at the end of the year.
- ITV Studios, the production arm of UK commercial terrestrial broadcaster ITV, has teamed with production company Syco TV, online gaming company Gamesys, and two-screen social-TV specialist Monterosa, to create a live, play-along experience for the game show, "Red or Black?" "The play-along game allows the audience to play in sync with the TV contestants, for free, from the comfort of their sofa," the companies state in their press materials. "Online players can compete with their Facebook friends and unlock achievements that enhance the game." The play-along game will be available at itv.com/redorblack, starting with the premiere broadcast of "Red or Black?" on September 3rd. In addition, ITV Studios, Syco TV and Gamesys have developed four pay-to-play online games that are based on the show.
Munich- and San Francisco-based augmented reality specialist, metaio, has launched version 3.0 of its flagship junaio browser, which according to the company features significantly improved image-recognition capabilities. "One year ago, junaio introduced the capability to combine augmented reality and image recognition," the company states in its press materials. "Today, the just-released junaio 3.0 takes this another step forward towards making the 'Augmented World' around us come alive in every sense. The new 'SCAN' function scans everything: pictures, QR codes and even product barcodes. Hit the 'SCAN' button and point you camera at whatever it is you wish to get information on, provided it can be found in one of junaio's channels, databases or connected partner platforms. Scan a painting to get information about the artist; a product barcode to get relevant consumer information or even a 3D user manual; and scan a food item to try a new recipe for a good meal...The first mobile augmented reality browsers relied purely on GPS and internal compasses for providing location-based information, mostly simple camera overlays regarding tourist attractions, restaurants, ATM's and so on. Yet the most important sensor on a mobile device is the camera itself. This is why the junaio development team focused from the start on image recognition and natural feature tracking. It's been more than a year now that junaio has been able to recognize images on posters, magazines or billboards, displaying videos or sophisticated AR experiences in response. Well-known media publications and brands across the world, even TV programs, have used this capability to enrich their editorials, to entertain their audience or to more effectively convey their commercial messages. The new junaio 3.0 elevates this capability to a new level. Point your camera at whatever it is you wish to get information on. This 'Scan the World' feature can recognize pictures, QR codes and even product barcodes, and simplifies the navigation in junaio. Keyword search is still available, but the scanned image itself works now as a search query to get to specific content in junaio, making other kinds of markers obsolete. When junaio recognizes a barcode, it combines and displays data sources from various partner platforms to provide useful consumer information on a given product. Some of those will lead to a Web site, a shopping microsite or other related information. It is possible, in fact, to scan in a succession of different coded food items from your fridge, maybe add a few other search items (like 'tomatoes, onions,' etc.) and get a recipe for that particular combination of ingredients. It is planned to further extend consumer-oriented product information of this kind in the months to come. The new scan feature is available immediately for developer use. The possibilities are quite limitless: with junaio, manufacturers could create interactive 3D augmented reality user manuals; scanning the product code of your latest piece of Swedish furniture could display easy-to-follow 3D assembly instructions; marketers can reach their mobile audience with exciting multimedia and dynamic AR displays; artists can enhance their creations with added effects as many already do; movie posters can display trailers; and educators could use it to instantly call up information in the classroom." A demo video of junaio 3.0 is embedded above.