New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

[itvt] has just published an interview with Jane Clarke, general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and The Walt Disney Company) and that seeks to promote innovation in audience measurement for TV and cross-platform video.

Clarke discusses CIMM's origins and goals, explains the various projects and initiatives in which it is currently engaged, and identifies the emerging technologies and other developments that will likely impact the organization's work going forward.