Interactive TV News Round-Up (I): BBC Red Button, BBC iPlayer, Coca-Cola, YouTube

--BBC Releases Red-Button Programming Schedule through August 29th
--BBC Worldwide Launches International Version of iPlayer in Western Europe
--Coca-Cola Germany Launches Interactive YouTube Video to Promote Sprite Zero

Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through August 29th.
  • In other BBC news: The corporation's commercial arm, BBC Worldwide, last month launched what it termed the "pilot phase" of the long-awaited global version of the BBC iPlayer--which is available exclusively on the iPad. "This brand-new video-on-demand subscription service, launching first in Western Europe, will deliver the award-winning programming upon which the BBC's history and heritage is built, to viewers in 11 markets," BBC Worldwide states in its press materials. "For 6.99 Euros a month (or 49.99 Euros for an annual subscription), the app will initially be available in Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland. [Note: it is expected to launch in the US later this year.] Subscribers will be able to access a rich selection of captivating English-language programs across eight genres: News Specials & Documentaries; Entertainment; Drama; Comedy; Science & Nature; Family & Kids; Music & Culture and Lifestyle... Hours of new programming will be added to the service every week, along with imaginatively themed collections curated from the BBC’s extensive archive...Designed to be intuitive and easy-to-use, a key feature of the app allows subscribers both to stream and to download shows for offline viewing for when they can't access WiFi connectivity. The stylish and simple interface enables users to build a personal library of shows...The global BBC iPlayer App is now available to download for free from the App Store in the launch markets on iPad at www.bbc.com/iplayer/tv."
  • Coca-Cola Germany has launched an interactive YouTube video as part of its "Skate 'n Splash" advertising campaign for its Sprite Zero brand. "In this interactive video, control our skater using keyboard keys 4-9," Coca-Cola Germany explains on its YouTube page. "After he picks up speed and jumps off the ramp, use keys 4, 5, 6, 7 and 8 to choose what mid-air tricks he performs, from the One Foot Method Air to the Lay Back Air. End the trick combination sequence with 9, and see how he enters the water in a cool, refreshing splash." The video is embedded above.
North America