User login

Subscribe to our EMAIL newsletter - Founded 1998

New iTV Doctor Column Explores Use of QR Codes for Television Advertising

Submitted by tracyswedlow on July 25, 2011 - 10:58pm
in

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This edition sees the good doctor, with the aid of a number of examples, exploring how QR-code technology is being used to enhance TV advertising.

North America

The TV of Tomorrow Show 2012
June 12-13, 2012 San Francisco

Register for TV of Tomorrow Show 2012 - San Francisco in San Francisco, CA on Eventbrite

Event Will Feature 3 Tracks, Close to 150 Expert Speakers and Panelists, an Art Exhibit, and the 9th Annual Awards for Leadership in Interactive and Multiplatform Television

Tickets on Sale Now: Special Early-Bird and Group Rates Available

Read more about the highlights

To find out about future event sponsorship, exhibition and speaking opportunities, please contact us at swedlow@itvt.com or 415-824-5806

TRACY'S TWEETS

Recent News

Interactive TV Headlines Round-Up (I): ActiveVideo, Audible Magic, Coincident, Avail-TVN, On Demand Group, LGBT Pride, Casa Systems, Civolution, SeaChange
Interactive TV Headlines Round-Up (II): Comcast X1, Comcast "Project Dayview," Hulu, itaas, LG
Interactive TV Headlines Round-Up (III): Motorola, Nagra, Rovi, Nuance, TiVo, Pace
Interactive TV Headlines Round-Up (I): Arris, Moxi, NDS, Audible Magic, Avail-TVN, NBC, Azuki, D-Link, BBC, BeeSmart, Blinkx, Brightcove
Interactive TV Headlines Round-Up (II): Cable Show's "Imagine Park," Ceton, Comcast, Skype, eBay, Entone, Foxtel, Xbox 360, IAB, Mass Relevance, Motorola, Nagra-OpenTV
Interactive TV Headlines Round-Up (III): NCM, Netflix, Ocean Blue, Peel, Perform, Roku, SeaChange, Avail-TVN, Tellabs, Shazam, E!, Billboard Awards
Interactive TV Headlines Round-Up (IV): Softel, Synacor, The CW, Interlude, Time Warner Cable, BlackArrow, Vutopia, HBO Go, Motorola, Turner, Funny or Die, TVplus, UIEvolution, CTVMA
Interactive TV Headlines Round-Up (V): Univision, Facebook, USA Network, Viacom, Time Warner Cable, Visiware, Weather Channel, YouView, zeebox
[itvt] Blogger, Will Keller, Reporting from The Cable Show
Interactive TV Headlines Round-Up (I): ABC, IntoNow, Aereo, Alticast, AT&T, Xbox, BBC, Olympics, BT Vision, CableNET, Cablevision, CBC, never.no, NeuLion, LaunchFire
Interactive TV Headlines Round-Up (II): Comcast, WatchESPN, Xfinity TV on Xbox, Al Franken, Tony Werner, Conan O'Brien, Dailymotion, Flattr, Dish Network Ad Skipping, Elemental Technologies
Interactive TV Headlines Round-Up (III): Ensequence, FameUp.TV, Foxconn, Apple, Hillcrest Labs, Michael Kiwanuka, FanCake, LG Electronics, Google TV, John Mayer, LookeeTV, Netflix, Twentieth Century Fox
Interactive TV Headlines Round-Up (IV): Nuance, Samsung, ONO, TiVo, Orange TVCheck, PlayJam, Youda Games, RayV, Realtor.com, Cox, Rentrak, SnagFilms
Interactive TV Headlines Round-Up (V): Samsung, mSpot, SeaChange, On Demand Group, Shazam, ITV
Interactive TV Headlines Round-Up (VI): Softel MediaSphere Bridge, Squrl, This Technology, Trendrr.TV, Tribune Media Systems, Digitalsmiths, Twitter, ESPN, UIEvolution, Splat Interactive