SeaChange Demos Nitro Multiplatform User Interface at The Cable Show

Video-on-demand technology vendor SeaChange International is showing off its Nitro user interface and interactive program guide at The Cable Show this week. 

Nitro, which is a user interface that cable operators can use to deliver content to TVs, PCs, tablets and other mobile devices, is a product that SeaChange could use to challenge Rovi's domination of the interactive program guide business. Operators that already have licenses with Rovi – which owns the IPG patents developed by Gemstar-TV Guide International – could also integrate Nitro with guides from Rovi. 

SeaChange built Nitro with HTML5, which allows users to control video content on any screen. 

SeaChange is also showing cable operators a new app for Apple's iPad that it has developed for viewing VOD content. The app contains social networking features, including the ability to share and recommend content with friends on Facebook. 

In addition to touting the Nitro user interface and iPad app, SeaChange is pitching new VOD ad-insertion technology to pay TV providers. The company is demonstrating a solution it developed with ad-insertion specialist This Technology that offers cable operators a Web-based interface for managing ad campaigns across VOD, Internet and mobile video platforms.  Videos of SeaChange's iPad app and ad-insertion solution are below.