Interactive TV News Roundup

Submitted by Steve Donohue on June 9, 2011 - 8:59pm
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-- ActiveVideo Touts CloudTV, iVOD

-- BlackArrow Powers Multiplatform Advanced Advertising

-- Arris Demonstrates Home Gateway, ConvergeMedia Platform

-- AltiCast Pitches tru2Way, EBIF Solutions

 

  • ActiveVideo Networks said it will demonstrate at The Cable Show in Chicago next week how cable operators can use its CloudTV platform to improve the viewing experience for watching video-on-demand content on multiple screens. The company, which supplies interactive TV technology to Cablevision Systems Corp., will tout its "iVOD" platform, which can enable cloud-based navigation on televisions and broadband connected devices in a subscriber's home. ActiveVideo said its exhibit will show how CloudTV can allow smartphones, tablets and standard remote controls to overcome the resource limitations of set-top boxes. More
  • Advanced advertising firm BlackArrow said it will demonstrate products at The Cable Show next week which would allow pay TV providers to deliver advertising on TVs, smartphones and tablets. The company said its showcase will feature new support for iOS- and Android-based tablets and smartphones. It will also highlight its suite of placement and ad management controls that can help operators deliver targeted advanced advertising across multiple platforms, including integrated inventory allocation and ad packaging, and unified ad management and reporting. BlackArrow said it will also demonstrate dynamic ad insertion using scenarios that highlight broadcast-window based ad packaging, and “single pitch” workflows that enable programmers to use the same content assets for both static and dynamic VOD advertising. More 
  • Arris said it'll show off its home gateway device next week at The Cable Show. The triple-play device replaces the traditional cable set-top, and provides high-speed data, lifeline voice service, and linear and on-demand video. The company will also demonstrate several other products, including advanced advertising solutions and its ConvergeMedia platform for delivering content to multiple screens. More 
  • Interactive TV developer Alticast plans to pitch cable operators its tru2way and EBIF solutions next week at The Cable Show, including hybrid Android/tru2way devices which can access a custom app store and play Android applications. Alticast will also demonstrate "one-click" apps for Twitter and Facebook that are based on EBIF, which the company said could be used to create a community around television programs and products. 
North America

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