New iTV Doctor Column Features Interview with Larry Samuels, GM of Advanced TV at DISH Network
--Samuels Discusses Interactive TV Advertising on DISH
[itvt] has just published the LATEST EDITION of Rick Howe's regular column, "The iTV Doctor Is In!" This edition features an interview with Larry Samuels, general manager of advanced TV at DISH Network, who is in charge of the satellite TV operator's extensive interactive TV advertising offering.
Among other things, Samuels reveals that DISH enabled 55 ITV ad campaigns for national brands last year, discusses the company's ITV advertising collaboration with DirecTV under the auspices of the Advanced Satellite Advertising Platform (ASAP), and talks about his own background as a radio personality.