Brightcove Powers vCommerce-Enabled Broadband Video Service for Online Retailer, Net-a-Porter.com
--Service Features Custom Full-Screen Interface for Google TV Devices
Online video platform provider, Brightcove, said Thursday that it is powering a vcommerce-enabled broadband video service for online fashion retailer, Net-a-Porter.com. Dubbed Net-a-Porter TV, the service presents viewers with a stream of images of the clothing items and accessories featured in the video they are watching (note: the images appear to the right of the video), which they can click on in order to go to a dedicated commerce-enabled product page. The service also allows viewers to share, "like," embed and comment on all its videos.
While the new service is available on multiple platforms including "all mobile devices" and the Apple iPad, Brightcove and Net-a-Porter say, it offers a bespoke full-screen interface for Google TV-enabled devices (i.e. the Logitech Revue set-top box and various Sony TV's and Blu-ray players) which the companies bill as "allow[ing] users to enjoy new levels of interactivity, view product details and buy direct through their TV's." The companies claim that Net-a-Porter TV is "the first fashion tcommerce experience available in the US on Google TV" devices, and say that a global launch will follow. "With content especially designed to be enjoyed on one's TV, users can easily search for or select specific videos to view on-demand," the companies say, or can instead view content in linear mode. (Note: the Google TV version of Net-a-Porter TV is located at http://www.net-a-porter.com/googletv; it can also be viewed using the latest versions of the Chrome and Safari browsers.)
At launch, Net-a-Porter TV offers four channels: Runway, Who's Who, Trends 101 and Flashbacks, which the companies say collectively offer "engaging fashion entertainment from the hottest runway shows, exclusive designer interviews, inspiring shoots and insider trend reports." The service also offers a searchable archive of its video.
To promote the launch of Net-a-Porter TV, Net-a-Porter plans to run a competition on Facebook which, over the course of three days, will present its Facebook fans with a "daily clue," the answer to which is to be found on the new service. The winner of the competition will receive a $3,000 shopping spree, the company says. The launch sponsor for the new service is Net-a-Porter's longstanding advertiser, Tiffany.