Philo in Social-TV Promotional Partnership with TV Guide Magazine

Social-TV "check-in" company, Philo, and TV Guide Magazine have formed a promotional partnership that they say will result in Philo's check-in and community site providing a destination for TV Guide's 14 million readers to engage with one another around shows featured in the magazine, take part in regular contests and have the opportunity to win a range of real and virtual prizes.

Debuting in the February 14th issue of TV Guide Magazine, a new weekly column will encourage readers to use Philo to interact with one another by checking-in to a set list of 10 featured programs (including "Amazing Race: Unfinished Business," "CSI" and "Justified"), in order to be entered into a weekly sweepstakes. According to the companies, the prize for the first sweepstakes will be 10 Logitech remote controls, valued at $100 each. In addition, the companies say, checking-in to any of the 10 featured programs will unlock a "Too Hot for TV" badge and earn readers an entry into a grand-prize sweepstakes to win a trip to TV Guide's annual Hot List Party in Los Angeles: each viewer check-in will count as one entry, and viewers who check-in to all 10 features shows will receive 20 additional entries. "TV Guide Magazine and Philo were both created for and by passionate TV fans, making this the perfect partnership," Philo CEO, David Levy, said in a prepared statement. "We are thrilled to join forces with one of the nation's most recognized and trusted entertainment publications to empower TV viewers to engage with a community of like-minded fans and enjoy a new, more immersive real-time television experience." Added TV Guide Magazine editor-in-chief, Debra Bimbaum: "We always look for innovative ways to engage and interact with our magazine audience--a passionate group of television enthusiasts. "We are excited about this promotion with Philo, which will allow readers of the magazine to interact with each other in a brand new way."