AccuWeather Appoints VP of Interactive Media

AccuWeather said Monday that it has appointed Pascal Racheneur as VP of interactive media. He will have responsibility for the company's interactive businesses in the US and international markets, including Web and mobile. "I am very excited to join the AccuWeather team," Racheneur said in a prepared statement. "With a recognized strength in global weather forecasting and a strong presence on television, Web, and mobile, AccuWeather offers a compelling value proposition to both audience and advertisers. Consumers are modifying their content usage patterns in response to new technology. As a multiplatform publisher, AccuWeather is in an ideal position to respond to audience needs while at the same time creating new advertising solutions for the brands wanting to take advantage of the shift in media consumption."

Racheneur joins AccuWeather from rival The Weather Channel, where he was responsible for interactive businesses in international markets. His resume also includes a stint as product manager for CDMA, paging and SMS services at GTE Wireless. He holds a master's degree in economics and business administration and a bachelor's degree in economics and social sciences from the Faculty of Economics and Business Administration of Namur, Belgium and the University of Barcelona. According to AccuWeather, he is fluent in English, French, Spanish and Dutch.

Last month (see the article published on itvt.com, January 11th), AccuWeather announced that it would offer an interactive TV application on Panasonic's new Viera Connect connected-TV platform; and last summer (see the article published on itvt.com, August 24th), the company announced a partnership with video search engine, blinkx.