OTT specialist, Roku, said Monday that national "lifestyle and entertainment" cable network, WealthTV, has launched its 24/7 linear HD feed, as well as a range of VOD titles, on its Roku streaming player. While Roku has previously launched linear feeds from international partners such as YuppTV and ChannelLive, WealthTV--which will be offered for a monthly subscription of $2.99--is the first US cable network to be made available on its platform. "WealthTV fans that can't get our network from their local video provider can now enjoy our vicarious living programming line-up via Roku," WealthTV founder and CEO, Robert Herring, Sr., said in a prepared statement. "We've received a large volume of consumer requests to expand our distribution to connected devices and this deployment will let us gauge the acceptability and viability of alternative distribution methods for our traditional cable feed." Added Roku founder and CEO, Anthony Wood: "WealthTV delivers not only highly entertaining content, but also incredible HD picture quality. With Roku surpassing one million units sold last year and with Roku customers averaging over 11 hours of programming on Roku a week, it's logical for national programming services to make their content line-up available to our growing user base."
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